Presentation done by Laurel Horton - Tognazzini, during ENTER2015 PhD Workshop.

1. Re-conceptualizing MOOC
Success
Laurel Horton-Tognazzini
Australian School of Management

2. • Professional journey
• MOOC introduction
• MOOC measures
• MOOC discussion
• Closing
Re-conceptualizing MOOC
Success

3. Professional Journey
• Education/Knowledge
• Degrees
• Careers
• Jobs

4. The MOOC Ideal, 1970
. . .a good educational system should:
• “provide all who want to learn access
to available resources at any time in
their lives
• empower all who want to share what
they know to find those who want to
learn it from them
• furnish all who want to present an
issue to the public with the opportunity
to make their challenge known (Illich,
1970).”

5. Ivan Illich (1926 – 2002)
MOOCs and the power of intrinsic learning

6. MOOCs
• Massive – capacity for hundreds of thousands of
students
• Open – anyone can enroll, for free (Illich, 1970)
• Online – Internet enabled and accessed
• Course – systematic sequence of learning activities
 Intrinsic and extrinsic motivations
 Differing pedagogies
Often driven by companies and consortia such as . . .

8. Tourism/Hospitality MOOCs
(dynamic list)
• Cornell: Introduction to Tourism and
Hospitality
• University of Girona: Cambios en el
Turismo Contemporáneo
• UCF: Tourism Industry Analysis
• Floofl.com

9. • Accessable education for all (Illich, 1970)
• Tourism’s contributions
– Social
– Environmental
– Economic
– Developing countries

10. Traditional MOOC Metrics
(Murphy et al, 2013)
• Enrollment: 12,275 to 155,000+
• Engaged: 53% to 67%
• First assessment: 2% to 29%
• Certificate: 1% to 13%
• 300 (Duke) to 7,157 (Harvard) to 20,020
(Google) earned a certificate in a single MOOC
• Applicable metrics?

11. Proposed Metrics
• MOOC Demand
geo-demographics
diversity/UNHD
Engagement: peer-to-
peer assessment or
feedback, videos, re-
tests, page views, time
on site, wiki, homework,
assessments
• MOOC Supply
Number, accessibility,
languages, diversity of
partners and target
population, e.g. learning
hubs

12. What’s Next/Proposals
Research:
• Role of engagement and goal setting in taking
a MOOC
• What type of engagement and goal setting
improves learning
• Social enterprises such as Floofl and Learning
Hubs

13. In Closing
• Knowledge/intrinsic joy of learning is key
motivator, not a certificate
• Stay tuned for MOOC evolution
• MOOCs in Hospitality/Tourism?
• Questions and Comments
• Thank-you