Presentation done by Mrs. Fatma El-Gammal, during "Innovation for better strategy development" workshop, of the ENTER2015 eTourism conference.

1. ENTER 2015 Destination Track Slide Number 1
Applying IT on Promoting Egyptian
Tourist Destination
Mrs. Fatma El-Gammal
Ministry of Tourism, Egypt
Egyptian Tourist Authority
Fatma.elgammal@egypt.travel
http://www.egypt.travel

2. ENTER 2015 Destination Track Slide Number 2
Goals
• E.T.A aims to increase the inbound tourism to Egypt.
• Focusing the Egyptian civilization Image , modern development
and the various Tourism products.
• Solving all problems that face tourism development.
• Encouraging the Domestic Tourism and raise the tourism
awareness.

3. ENTER 2015 Destination Track Slide Number 3
Function
E.T.A main role is to achieve its goals as follows :
• Evaluating the Egyptian tourism products .
• Set up plans & programs for tourism promotion .
• Set up tourism attraction theme , domestic and international , by
all means.
• Assist Travel agents and tourism establishments by supplying
them with marketing and technical theme related to tourism
promotion field .

4. ENTER 2015 Destination Track Slide Number 4
Hierarchy
International
Tourism
sector
International
Tourism
sector
Domestic
Tourism
Sector
Domestic
Tourism
Sector
Financial ,
Economic and
Management
sector
Financial ,
Economic and
Management
sector
Technical
&
Engineering
Sector
Technical
&
Engineering
Sector
Planning
Sector
Planning
Sector
Board of Directors
Chairman of the Board
Board of Directors
Chairman of the Board

5. ENTER 2015 Destination Track Slide Number 5
Tourist offices abroad
France (Paris) New York India
UK (London) China (Beijing)
Italy (Rome) Russia (Moscow)
Germany
Austria (Vienna)
Turkey
Poland (Warsaw)
Sweden (Stockholm)
Domestic Tourist offices in Egypt

6. ENTER 2015 Destination Track Slide Number 6
• Campaigns
• Road Shows
• Conferences & Exhibitions
• Promotion tools ( brochures – CD- posters – DVD )
• Advertising through media
• Publicity
• Web site
•
How to promote Egypt ?

7. ENTER 2015 Destination Track Slide Number 7
IT Projects used for Egyptian
Tourism Promotion
• Web Site “ http://www.egypt.travel ”.
• Live Streaming “ Egypt now “.
• Micro site.
• Mobile application “Egypt travel” for android and iOS.
• SEO and Social Media.

8. ENTER 2015 Destination Track Slide Number 8
Web Site
“ http://www.egypt.travel “

9. ENTER 2015 Destination Track Slide Number 9
Live Streaming “Egypt now “

10. ENTER 2015 Destination Track Slide Number 10
Micro Site

11. ENTER 2015 Destination Track Slide Number 11

12. ENTER 2015 Destination Track Slide Number 12
Social Media & SEO
• Promote Egypt Products with Social Media
Networks.
• Keeping Web Site www.egypt.travel in the first
results of the different Search Engines i.e (Yahoo,
Google , Bing , .. etc) depends on the market and
language
Egyptian Tourist Authority-Planning Sector- Information Center

13. ENTER 2015 Destination Track Slide Number 13
ExperienceEgypt
@ExperienceEgypt

14. ENTER 2015 Destination Track Slide Number 14
Egypt

15. ENTER 2015 Destination Track Slide Number 15
Mobile Application

16. ENTER 2015 Destination Track Slide Number 16

17. ENTER 2015 Destination Track Slide Number 17
New features

18. ENTER 2015 Destination Track Slide Number 18
Augmented Reality

19. ENTER 2015 Destination Track Slide Number 19
Strategy 2020 of Egypt Tourism
1. Interactive screens at touristic attractions.
2. Information kiosk at all touristic attractions
to help all tourists.
3. Use Augmented Reality and Face Tracking
at all our tourism exhabitions.

20. ENTER 2015 Destination Track Slide Number 20
Thank You For Attention …