The document discusses how hotels can better focus on guests in a digital world. It outlines the typical guest journey from researching and booking travel to arriving at and experiencing a hotel. Hotels need to understand guests' behaviors and provide easy, fast, and customized booking and stay experiences through digital innovations. This includes features like a smart room mirror, social lounges, and local city guides to help guests explore beyond the hotel. The goal is to make every aspect of the guest experience simple, relevant and engaging.