• Fixing site tags
• Fixing internal links
• Basic sitemaps
• Link building priorities
• Advanced keyword targeting
• Improving rank or additional targeting?
• Device targeting
Focus on Internal Website Pages
* Note: none of these landing
pages are the website’s
Think of links as: “signals of authority"
Dates back to “backrub” algorithm
They count the “backlinks”
And Google’s constant enemy is: spammers.
Your focus is on: quality inbound links.
Introduction To Link Building
Social media (?)
Where Do Links Come From?
Multi-author blogs are better than single-author blogs
Universities are generally better than businesses (.edus vs.
The Washington Post is better than City Biz List
The national chamber of commerce is better than a local
chamber of commerce.
Judging Link Quality
Open Site Explorer
Other tools are good, but look for transparency.
Judging Link Quality: rely on tools
Basic Link Building
How to Prioritize Targeted Links
How To Judge Link Quality
How To Find and Disavow Spammy Links
How To See How Google Views Your Mobile + Desktop Sites
Old-school link building is DONE.
Up until 2012, this was how link building was handled.
In 2012: we saw Penguin.
This was Google’s first major attack on spammy links (link
farms, paid links, etc.)
Old-School Link Building
So what is modern link building?
A blend of PR + SEO.
High quality content creation.
High quality link attraction.
Next-Level Link Building