Rand Fishkin discusses advanced SEO tactics and the ongoing under-investment in SEO strategies in a 2011 presentation. He emphasizes the importance of great content for achieving high rankings and provides various insights on leveraging link-building techniques, user-generated content, and content syndication. The document also highlights the dominance of long-tail keywords and innovative methods to enhance visibility in search engines.

1. Ac! 9
Search Engine Marketing
Rand Fishkin
CEO & Founder
SEOmoz.org

2. Advanced Tactics to Maximize
SEO Opportunity
Rand Fishkin, CEO & Co-founder, SEOmoz
What’s Next DC, January 2011

3. News + Updates
from the World of SEO

4. Shares + Tweets = Rankings at Google/Bing
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5. SEO is Still Under-Invested
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6. SEO is Still Under-Invested
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1 Billion Searches / Day;
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7. The Long Tail Remains Dominant

8. Google has Happy Searchers;
“Noise” is their Primary Complaint
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9. Fast Refresher:
Key SEO Principles

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11. What Matters in the Rankings
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12. Great Content ! Great Rankings
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13. From the Trenches:
Remarkable SEO Tactics

14. Own & Control Your Link Juice

15. Using Link Anchors Wisely
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16. Repointing w/ 301s + Rel Canonical
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17. Saving Lost “Juice” to Errors
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18. Be a Link Magnet
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19. Build a Platform for UGC; Incent Sharing
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20. Get Link-Earning Writers to Create
Content for Your Site

21. Use Embeddable Content to Make
Linking a Default Behavior
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22. Leverage the Content + Link
Opportunities of Others

23. Social, Q+A, Forums, & Wikis
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24. Content Syndication
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25. Transcription + Translation
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26. Skip the “Normal” Rankings
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27. Video Search + Video XML Sitemaps
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28. News SEO
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29. Images, Blogs, Social Circle, Rich
Snippets, Realtime, etc.

30. Rand Fishkin, CEO & Co-Founder, SEOmoz!
• Twitter: @randfish
• Blog: www.seomoz.org/blog
• Email: rand@seomoz.org