1. HEIDI C. BORTER, CMP
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394 Central Drive, Cranberry Township, Pennsylvania 16066 | (724)772-3434 | heidicborter@gmail.com
PROFESSIONAL PROFILE
 Goal driven, highly skilled Certified Meeting Professional
 Creative, persistent and resourceful problem solver who excels under pressure and gets the job done
 Dedicated team player focused on best practices, customer satisfaction and forward thinking
 Experienced negotiator who has written contract clauses saving over $335,000
 Effectively managed a diversity of meeting professionals, vendors and volunteer groups to anticipate and
exceed customers’ expectation
 Thrives on changing, fast pace environment and multiple projects, always meeting priorities and deadlines
PROFESSIONAL EXPERIENCE
SMG/DAVID L. LAWRENCE CONVENTION CENTER, Pittsburgh, Pennsylvania (3/16 – present)
Event Services Manager
 Responsible for working with clients to provide them with everything they need for a successful event
including room layouts, labor requirements, AV and final billing.
SAE INTERNATIONAL (formerly Society of Automotive Engineers), Warrendale, Pennsylvania (1/04 – 8/15)
Operations Manager
 Designed and implemented successful reporting process, financial and performance tracking materials and
planning templates for newly reorganized department to manage and critique third-party planners
 Trained and managed ten domestic and international Professional Conference Organizers (PCO) planners
while overseeing 19 events
 Trained and led a team of four PCO planners to plan and execute annual 11,000+ person signature event
during an extremely abbreviated timeline of four months
 Collaborated with staff, suppliers and members to evaluate and enhance customers’ event experience
 Managed and forecasted event budgets to meet projected net revenue, established budgets for new events
and created and augmented new revenue streams
 Led 40+ volunteer member committee and staff team for specialty conference of nearly 900 attendees with
a budget over $450,000 and increased attendance by over 34%
Senior Event Planner
 Led Operations Team for annual 11,000+ person signature event with a budget over $1,200,000
 Managed the strategy and planning of meetings and special events by interpreting, designing, planning and
coordinating all meeting requirements (pre-, onsite, and post show) including exhibit floor management for
approximately 10-20 meetings annually worldwide
 Negotiated contracts and executed logistical services within established budgets and in accordance with
SAE Standard Operating Procedures
 Hired, trained and managed event staff; provided meeting assignments
 Enhanced service to members by staying current on the newest technologies and trends and being
knowledgeable on best practices and procedures within the meeting planning industry
 Contributed to the achievement of SAE's organizational goals
Event Planner
 Interpreted, planned and coordinated meeting requirements as specified by staff and member
committees
 Managed on-site logistical operations for assigned events including show management for smaller
exhibits/table tops
 Independently coordinated post-event details and payments for all assigned events
 Negotiated and executed logistical services for events within established budgets and in accordance with
SAE Standard Operating Procedures
 Applied newest technologies and trends to enhance service to customers

2. SSPC: The Society for Protective Coatings (formerly Steel Structures Painting Council), Pittsburgh,
Pennsylvania (10/96 – 1/04)
Conference Manager
 Managed and planned all logistics for annual meeting of 3,000 attendees
 Scheduled and managed annual training program
 Assigned and managed training instructors
 Managed budget line items and negotiated vendor contracts to win price points
Technical Program Specialist
 Developed technical program for sessions at two annual meetings
 Collaborated with volunteer Technical Advisory Committee
 Obtained speaker papers, bios and audio visual requirements
IMAGINATION PLUS, INC., Pittsburgh, Pennsylvania (2/95 - 10/95)
Senior Meeting Consultant
 Established and developed continuing medical education (CME) programs for newly created division,
HealthCare Plus, and coordinated logistics for CME programs
 Solicited financial grants from local healthcare and pharmaceutical companies
USA TODAY, Arlington, Virginia (8/91 - 2/95)
Event Planner
 Developed and implemented events for advertising and circulation customers showcasing the newspaper
from an advertising and editorial standpoint
 Responsibilities included site inspections, theme development, invitation development, menu planning,
speaker and entertainment scheduling, premium suggestions, vendor selection and price negotiations
 Managed $200,000 budget annually
Coordinator/Sales Research and Resources
 Managed administrative operations of department and budget line items representing over $175,000
 Hired, trained and managed support staff of five people
 Planned and coordinated division-wide training program and events
GANNETT COMPANY, INC., Arlington, Virginia (9/88 - 8/91)
Executive Secretary/Advertising
 Planned annual conferences of 300-400 attendees
 Performed site searches, negotiated contracts and planned 12 conferences for ad management teams
throughout the country
CENTRAL INTELLIGENCE AGENCY, McLean, Virginia (8/84 - 9/88)
Liaison Officer
 Scheduled and arranged meetings between foreign dignitaries, Senior Agency officials and
intelligence analysts
 Acted as liaison between embassy personnel and Agency officials
 Maintained visitor files and statistics
 Provided intelligence support to overseas personnel
Protocol Specialist
 Scheduled and arranged over 200 Honor and Merit Award ceremonies in direct support of Senior Agency
officials and supervised Executive Dining Room events and answered general protocol queries
 Managed Federal and Agency Length-of-Service Programs recognizing more than 4,700 employees
 Assisted in coordination of White House ceremonies for foreign dignitaries as well as Presidential and Vice
Presidential visits to CIA Headquarters
EDUCATION
UNIVERSITY OF PITTSBURGH, Pittsburgh, Pennsylvania
B.A. English/Education
PROFESSIONAL
Certified Meeting Professional (CMP) Designation since 2001
Professional Convention Management Association (PCMA) Member
Education Committee Member for PCMA 2014 Education Conference