2. Project Purpose
Phase I
Provide Site Surveys, Fact Gathering , Assessment and Programming
• Conduct meetings with business representatives and key
stakeholders to identify requirements, needs and goals of the new
Visitors Center
• Conduct Site Survey of Competitor’s business to benchmark against
as a similar Visitors Center
• Conduct Site Survey of “other” business assets to be considered as
part of the overall experience
• Review preliminary findings with leadership during initial visit to
validate preliminary findings and thoughts
• Develop a written report and PowerPoint presentation identifying
our Visitors Center program recommendations
3. Objectives
Our specific objectives for this preview are as follows:
1. To gain your input on the analysis we have completed to
date and the conclusions and recommendations we have
drawn from them.
2. To review our initial considerations on how you can more
effectively utilize the Businesses resources, make them
available to visitors and guests, and preserve and maintain
the legacy.
3. To incorporate any additional considerations you may have
into our recommendations presented in this Report.
4. To reach agreement on the Visitors Center program and fill
remaining information gaps.
4. Develop an interpretive plan for the Visitors Center that creates a viable
self-sustaining business opportunity which positively reflects on the culture
and values of your business
Execute a leadership feasibility review, site survey, and other related
analytical tools to develop programs and a business model that meets
the requirements of the business.
A Visitor Center
program that
highlights the talent &
natural resources of
the business and
reflects the values of
the native people
through an efficient,
effective business
model.
Understanding
the
Deliverables
5. The following is a Road Map which will help our team arrive at the
most effective plan with engagement and support at all organizational
levels.
The “Strategic Planning Road Map” addresses the requirements, tasks,
actions and deliverables we refer to in our proposal.
For your consideration we have also included “The Road Map for
Ongoing Success” which outlines in broad brush strokes a
recommended process for maintaining success after the plan has been
implemented. We are available to discuss this in further detail at your
convenience.
6. Gain input and
validation
Test Assumptions
Prioritize
Opportunities and
Recommendations
Obtain feedback
and course correct
as needed
Present Fact Based
Analysis and
Market validation
to support the
challenge
Seek input from
stakeholders; enable
working sessions for
committees to
discuss and draft
road maps for
success
Create Draft of
Plan; validation
Create Metrics for
future success
measurement:
•System Delivery
•Financial
Considerations
•Food Security
•Program Alignment
Market
Need/Opportunities
•Sustainability &
Growth
Develop
Communication Plan
for both internal and
external customers
Prepare an
analysis
Identify examples
of Best Practices
from other
Organizations
Begin to Develop
PPT presentation
Review of
current data
Develop pre-
work
assignments for
the Charrette
Design the
Program
Research and Best
Practices
Define the
Challenges/
Opportunities
Engage
Stakeholders
Optimized Plan
Host Charrette
and client focus
groups
Prepare &
Prioritize
Opportunities and
Recommendations
Report combining
research, best
practices , survey
data and
Charrette
outcomes
Strategic Planning Road Map
Planning
Realize Recommend Reveal
For The Visitors Center
ananas llc
7. Research Methodology
Understand the Visitors Center opportunity:
• Site Survey
Visit your Business, listen to the leadership, tour
Visit like facilities as benchmarks
Identify best practices from sites visited
• Fact Gathering
Interview and discussions with Leadership
Conduct “Charrette” meetings with key stakeholders from the facility
Present initial findings to senior management for discussion and
approval of recommended direction
• Programming
Develop size and space analysis and preliminary capital budget
estimates
Create Pro forma financial statement for Visitors Center
Issue final report to Senior Leadership
8. Interpretation
Canyon Interpretation is sharing the stories of
an area in meaningful ways. It is more
than just giving people facts or
information.
Culture – Bread Making, Storyteller Art
Natural Geography
Historical Artifacts, Structures &
Personalities, Milestones
Environment – Dry Farming, Rio Grande
Recreation – Golf, Tribal Lake, Wildlife
Sacred/Spiritual Dimensions
Align message
Educate in a compelling way
Innovate
Use indoor & outdoor media
Site improvements
ananas llc
10. Summary
Interpretive Cultural & Environmental Center
Controlled Access to the Facility Community
Jobs for Local Residents
Staff Positions
Artist in Residence
Docent & Guide Services
Additional Community Services
Restaurant, Pet Hostel and C-Store
Leases - Local, State and Federal Agency
“on-site”
Public Works Improvements
Additional Revenue for the Business
Welcoming Public Facility - Brand
Differentiation
Value-Added Services
Menu and Recipe development
Brand Development, merchandising and
advertising strategies
HAACP procedures, manual and training
Foodservice Management and Staff job
descriptions,
Core competency and skill set
Interview Parameters and Process,
Selection and training process,
Operation Standards.
Business oversight and asset management
Year 2 and future: Quarterly Operations
Review
