History and geographical impact of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s.

1. From Bubbles to Troubles…
From Bubbles to Troubles…

2. At A Glance…
• The Coke story begins in 1886, Atlanta,
Georgia USA
• John Pemberton, a chemist, seeks a remedy
for his addiction to morphine. He begins to
experiment with kola nut and cola wine
additives.
• He gets it right and brews the first batch of
Cocoa – Cola in his backyard.
• After selling his new product at the Jacob’s
Pharmacy soda fountain, it becomes an
instant hit.
• He later sells the business.

3. Development Over Time
The brain-child of a
Civil War veteran in
1886
New management
in 1892 by
American Asa
Candler
Expansion of
the business
in the 1930s
Depression
Era.
Billionth Gallon
of Coke sold in
1944
1985-Onwards:
A new formula
and offices in
over 200 nations

4. Home Economy Baby!
• Coke is arguably most associated with one thing-----
AMERICA, which proves to be the home economy of this
soda giant
• Having been invented by an American chemist, in an
American city of an American state for the American people,
Coke has established its home economy USA style.
• Address: One Coca-Cola Plaza, Atlanta, Georgia, USA

5. ‘Industrie’
• Coke is a cash cow.
• It belongs to an ever sprawling
species of companies with one
common denominator, one
common industry------Soft Drinks
• Its been appraised at hundreds of
billions of dollars in both revenue
and capital.
• Coke contributes around $80
Billion to this global extravaganza

6. Where in the World?
Did you know Coke offers over 3,500 products in over 200 nations?
Below is a projection of Global Plants and Head Offices:

7. Rationale
Why would coke choose to promote, sell
and advertise in so many nations?
• Maximises their profit margin with a
larger consumer audience.
• Promotes trade and relations across
nations
• Gives an economic boost towards the
soft drink industry
• Increases global awareness of the
American label
• Job creation and economic
certainty for
developing nations.

8. Worker Rights and Liberties
• Coke has been criticised over 179 documented cases of racial
discrimination in the US, bottling plant murders in Mexico and even
negotiation with paramilitary forces in South America.
• Organisations such as ‘Killer Coke’ have responded to such alleged
violations.
• Coke has responded with its version of the United Nation Declaration of
Human Right and claims, ‘The reputation of the Coke is build on trust and
respect’.

9. References (1)
Web Sources:
• http://www.thecoca-colacompany.com/citizenship/human_rights_statement.html
(21/08/12)
• http://www.cracked.com/funny-3824-coke/ (21/08/12)
• http://www.indiaresource.org/campaigns/coke/2005/cokechallenged.html
(21/08/12)
• http://inventors.about.com/od/cstartinventions/a/coca_cola.htm (21/08/12)
• http://www.youtube.com/watch?v=FRvgzxlpxts (21/08/12)
• http://www.thecoca-colacompany.com/heritage/ourheritage.html (21/08/12)

10. References (2)
Academic Literature:
•
http://books.google.com.au/books?hl=en&lr=&id=DJjiOUGUg2kC&oi
=fnd&pg=PA249&dq=coca+cola&ots=h4TchvX-
cr&sig=gWL7D6XIVosQpukpYnAkoxOBwMs#v=onepage&q=coca%2
0cola&f=false (The Globalisation of Markets, Theodore Levitt, MIT
Press, 1993)