The coca cola-company


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The coca cola-company

  1. 1. VIBHA BEHL
  2. 2. CONTENTS <ul><li>INTRODUCTION </li></ul><ul><li>HISTORY </li></ul><ul><li>COCA COLA IN INDIA </li></ul><ul><li>LOGO </li></ul><ul><li>COMPANY PROFILE </li></ul><ul><li>SLOGANS </li></ul><ul><li>BRANDS </li></ul><ul><li>THE COCA-COLA FAMILY </li></ul><ul><li>COCA COLA VS. PEPSI </li></ul><ul><li>COMPETITION </li></ul><ul><li>COMPARISON </li></ul><ul><li>CONCLUSION </li></ul>
  3. 3. INTRODUCTION <ul><li>Largest manufacturer of non- alcoholic beverage concentrates and syrups </li></ul><ul><li>Largest distributor of non- alcoholic beverage concentrates and syrups </li></ul><ul><li>Largest marketer of non- alcoholic beverage concentrates and syrups </li></ul><ul><li>One of the largest corporations in the unites states </li></ul><ul><li>It owns and licences more than 500 brands, including diet and light beverages, water, juices and juice drinks, teas, coffees and energy and sports drinks. </li></ul><ul><li>Offers more than 500 brands in over 200 countries and territories. </li></ul><ul><li>Serves 1.6 billion every day. </li></ul>
  4. 4. HISTORY <ul><li>The Coca-Cola company was originally established as the J.S. Pemberton Medicine company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. </li></ul><ul><li>In 1884, the company became a stock company and the name changed to Pemberton Chemical company. </li></ul><ul><li>The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886. </li></ul><ul><li>The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. </li></ul>
  5. 5. History of Coca-Cola Company in INDIA <ul><li>The Coca Cola got approval from the Government of India in July 1996 for setting up a company </li></ul><ul><li>Coca- cola invested US $ 700 Millions. </li></ul><ul><li>In July 1997 the holding company got permission for its bottling subsidiaries. </li></ul><ul><li>The company has stepped forward for reaching 300 millions soft drink consumers through 700,000 retail outlets In India. </li></ul><ul><li>Coca-cola created employment for 1,50.000 people in india. </li></ul>
  6. 6. LOGO <ul><li>The trademarked Coca Cola name seen here in red spencerian script was a suggestion given by Coca Cola inventor John Pemberton's bookkeeper Frank Robinson. Frank Robinson also had excellent penmanship. It was he who first scripted &quot;Coca Cola&quot; into the flowing letters which has become the famous logo of today. </li></ul>
  7. 7. COMPANY PROFILE <ul><li>MISSION </li></ul><ul><li>VISION </li></ul><ul><li>VALUES </li></ul><ul><li>FOCUS ON THE MARKET </li></ul><ul><li>WORK SMART </li></ul><ul><li>ACT LIKE OWNERS </li></ul>
  8. 8. MISSION <ul><li>To refresh the world. </li></ul><ul><li>To inspire moments of optimism and happiness. </li></ul><ul><li>To create value and make a difference. </li></ul>
  9. 9. VISION <ul><li>People: Be a great place to work where people are inspired to be the best they can be. </li></ul><ul><li>Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. </li></ul><ul><li>Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. </li></ul><ul><li>Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. </li></ul><ul><li>Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. </li></ul><ul><li>Productivity: Be a highly effective, lean and fast-moving organization. </li></ul>
  10. 10. VALUES <ul><li>Leadership: The courage to shape a better future </li></ul><ul><li>Collaboration: Leverage collective genius </li></ul><ul><li>Integrity: Be real </li></ul><ul><li>Accountability: If it is to be, it's up to me </li></ul><ul><li>Passion: Committed in heart and mind </li></ul><ul><li>Diversity: As inclusive as our brands </li></ul><ul><li>Quality: What we do, we do well </li></ul>
  11. 11. FOCUS ON THE MARKET <ul><li>Focus on needs of our consumers, customers and franchise partners </li></ul><ul><li>Get out into the market and listen, observe and learn </li></ul><ul><li>Possess a world view </li></ul><ul><li>Focus on execution in the marketplace every day </li></ul><ul><li>Be insatiably curious </li></ul>
  12. 12. WORK SMART <ul><li>Act with urgency </li></ul><ul><li>Remain responsive to change </li></ul><ul><li>Have the courage to change course when needed </li></ul><ul><li>Remain constructively discontent </li></ul><ul><li>Work efficiently </li></ul>
  13. 13. ACT LIKE OWNERS <ul><li>Be accountable for our actions and inactions </li></ul><ul><li>Reward our people for taking risks and finding better ways to solve problems </li></ul><ul><li>Learn from our outcomes -- what worked and what didn’t </li></ul>
  14. 14. SLOGANS <ul><li>“ Things go better with coke”. </li></ul><ul><li>“ It’s the real thing”. </li></ul><ul><li>“ Have a coke and smile” </li></ul><ul><li>“ Thanda matlab Coca-Cola!&quot; </li></ul><ul><li>&quot;Pio sar utha ke&quot; </li></ul><ul><li>&quot;Jo chaho ho jaye, Coca-Cola enjoy!&quot; </li></ul>
  15. 15. BRANDS <ul><li>Some of the different brands are: </li></ul><ul><li>Barq's </li></ul><ul><li>Dasani </li></ul><ul><li>Fanta </li></ul><ul><li>Fresca </li></ul><ul><li>Minute Maid </li></ul><ul><li>Powerade </li></ul><ul><li>Pibb </li></ul><ul><li>Sprite </li></ul><ul><li>Vault </li></ul>
  16. 16. THE COCA-COLA FAMILY <ul><li>Coca Cola </li></ul><ul><li>Diet Coke </li></ul><ul><li>Thums up </li></ul><ul><li>Sprite </li></ul><ul><li>Fanta </li></ul><ul><li>Limca </li></ul><ul><li>Maaza </li></ul><ul><li>Maaza Milky Diet </li></ul><ul><li>Minute Maid Pulpy Orange </li></ul><ul><li>Minute Maid Nimbu Fresh </li></ul><ul><li>Burn </li></ul><ul><li>Kinley Water </li></ul><ul><li>Kinley Soda </li></ul><ul><li>Nestea </li></ul>
  17. 18. COMPETITORS <ul><li>PEPSI </li></ul><ul><li>MOUNTAIN DEW </li></ul><ul><li>DR PEPPER </li></ul><ul><li>PARLE AGRO </li></ul>
  18. 19. COMPARISON
  19. 20. CONCLUSION <ul><li>The Coca Cola Company has come a long way from selling a few servings of carbonated beverages in a pharmacy, to an international scale business. </li></ul><ul><li>Coca Cola’s commitment to remain at the forefront of the changing social values in developing their marketing strategy has proven to their advantage. </li></ul><ul><li>Undoubtedly The Coca Cola Company has developed all the elements necessary to run a multi-million, worldwide enterprise and refreshes all the people that come in contact with their products. </li></ul>