Market share in India<br /><ul><li>Diet coke is consistently gaining market share .
60.9 %present share</li></li></ul><li>DIFFERENTIAL STRATEGIES<br />During 1990 ‘s became responsive towards consumer interest in healthy beverages.<br />Introduced several new non – carbonated beverage brands.<br />
TARGET AUDIENCE <br />COCA –COLA focus on every potential customer.<br />Kids – Fond of Fruit Juice <br /> Teens – More experimental <br /> Youth – Experimental and more buying power <br /> Working People <br /> Housewives <br /> Elderly people<br />
Travel Industry – Airlines, Railways and Local Transport Systems<br /> Recreational – Movie Theatres, Malls, Amusement Parks etc.<br />
JUICE PRODUCT in INDIA<br />MINUTE MAID : - orange <br /> apple <br /> Grapes<br /> nimbus fresh <br /> pulpy orange .<br />MAAZA <br />
COMPETITORS<br /><ul><li>The biggest competitor is Pepsi.
COMPARISON WITH GIANTS<br />DABUR Real is a market leader <br />Real market share is 35 % offers range of 9 juices <br />Spread over 11 acres and geared to process 150 tonnes of fruit per day, it has the capacity to produce 192 tonnes of pulp/concentrate<br />
Tropicana Pepsi<br />Pepsi's Tropicana brand fruit juice has outpaced the fruit juices market in India.<br />The company sources concentrates from Brazil.<br />They come in Tetrapaks of one litre and <br />Pepsi also markets sugar free diet Pepsi.<br />Pepsi, in association with HLL have launched Lipton iced tea<br />
Frooti<br />Frooti from Parle Agro is the largest distributed fruit drink in India.<br />It reaches more than 10 lakh retail outlets in up to class C towns <br />The company's another revenue earning brand includes Bisleri water.<br />It has a market share of 15% .<br />
Coca cola<br />Maaza & minute maid Coca Cola India.<br />Over the years, Maaza has become synonymous with mango.<br />The drink became a hit with successful advertisement campaigns like "Taaza mango, maaza mango,' and 'Botalmeinaam, maazahainnaam.<br />It is available in 200 ml , 250 ml , 125 ml Tetrapak .<br />