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Coke presentation
1.
Coca-Cola in Latin
America
2.
History From National
Icon to International Ideology
3.
4.
5.
6.
7.
8.
9.
10.
11.
Labor Disputes Coca-Cola
and Bottling Franchises in Latin America
12.
13.
14.
15.
16.
17.
Advertising Coke Targets
its Latin American Market
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
Universality Speaking to
all consumers in a common language: the fulfillment of desire
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
Popular Responses: The
Unsatisfied Customers
41.
42.
43.
Responses to the
murder of labor leaders. “ Coca-Cola mata!” (Coke kills. -in reference to Columbia.) “ Coca-Cola: La Chispa de la Muerte.”* (“Coca-Cola: The Sparkle of Death.”) *- Pendergrast, p. 332
44.
45.
46.
THE END
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