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Corporate Governance of Coca Cola
- 1. CORPORATE GOVERNANCE CASE: COCA COLA COMPANY گروه اعضای : نقدعلی فرهاد منصوری علیرضا 1 درس : پیاده سازی استراتژی استاد : دکتر
- 2. HISTORY AND POSITION • World Largest beverage distributer • Now include 3800 brands • As of the 2016 annual report , Share have risen so that its market capitalization is roughly $180 billion and Had 53 consecutive dividend increases 2
- 3. IPO OF COCA COLA • Starting with one product in 1886) Coca-Cola started in 1886, when pharmacist John Pemberton created a caramel-coloured liquid and combined it with carbonated water.( • the Rights to the formula were bought in 1888 by Asa Candler for $2300 , and the Coca-Cola Company (KO) was subsequently incorporated in 1892 • In 1919, a group of businessmen led by Ernest Woodruff purchased The Coca- Cola Company from Candler for $25 million. • Next year,1920 Coca made its IPO on NYSE for $40 per share 3
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- 5. COCA COLA AND GREAT DEPRESSION • One year after its IPO, amassed $40 million in assets • October 24th of 1929 , the Wall Street Crash launched America into a decade- long economic downturn • During world war II: available wherever soldiers were • Minute Maid acquisition (The purchasing of the Minute Maid Corporation, through a stock swap in 1960, marked Coca-Cola’s first venture outside of soft drinks.) • Diet Coke(In July 1982, Coca-Cola introduced a low calorie option, Diet Coke ) 5
- 6. COCA COLA AND PEPSI COLA • Pepsi began to gain market share in 1980s • April 23rd of 1985 its shares dropped 3% • Change of Formulation 6
- 7. COCA COLA BOARD OF DIRECTORS • CEO • Head of European portfolio operations, the Blackstone groupe • Executive chair, Banco Santander, S.A • Chairman, Davis selected advisors NY, Inc. • Chairman and Senior Executive • President and CEO, Chicago community • Chair and CEO New Venture LLC 7
- 8. COCA COLA CORPORATE GOVERNANCE • Boards of Director Mission • Board serves as the ultimate decision-making body of the company • Core responsibility of Boards of Director • Providing advice for CEO • May rely on advisors and auditors • Holding meeting 5 times a year 8
- 9. COCA COLA CORPORATE GOVERNANCE • Corporate Governance policies • It aimed at promoting transparent and fair markets • Aimed at proper allocation of resources • Protection of the rights of its shareholders • Providing comprehensive incentives • Ensures important info is disclosed timely • Help to provide opportunities for gaining access to capital and credit markets 9