Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction

1. Impression
Management
Md. Hasan Imam Bijoy
Student of C.S.E
Email: hasan15-11743@diu.edu.bd
Daffodil International University, Dhaka, Bangladesh.

2. Impression management
The process of portraying
yourself to others in a manner
that creates a desired impression

3. • Individual attempts to control or guide
others impression by changing or fixing
his or her setting, appearance and
manners.
• Impression management is the
process in which one person
influence others.
Continue

4. Technique
of
Impression Management
Conformity
Favors
Excuses
Apologies
Self-
promotion
Enhancement
Flattery
Exemplificatio

5. Opinion conformity: agreeing to someone else’s
opinion to gain his or her approval.
Conformity
Example: a manager tell his boss you are
absolutely right on your reorganization
plan for the regional office.

6. Excuses: explanation of a predicament (dificult or
embracing situation) creating event aimed at
minimize the apparent severity to the predicament.
Excuses
Example: sales manager to boss “we failed to
get the ad in paper on time, but no one
responds on those ads anyway.

7. Apologies: admitting responsibility for an undesirable
event and simultaneously seeking to get a pardon for
the section.
Example: employee to boss “I am sorry I made a
mistake on the report please forgive me”
Apologies

8. Self-promotion: highlighting once best qualities
downplaying one’s deficits and calling
attention to one’s achievements.
Example: a salesperson tells his boss; Ali worked
unsuccessfully for three years to try to get that
account I sewed it up in six weeks. I am the
best.
Think you’re special?
You just might be
Self-Promotion

9. Flattery: complementing others about their
behaviors or achievements in an efforts to
make one self appear perceptive and likeable.
Flattery
Example: new sales trainee to peers
“you handled that client complain so
tactfully, I could not have handled that
as well as you did.

10. Association: enhancing or protecting one’s
image by managing information about people
and things with which one is associated.
Association
Example: a job applicant says to an
interviewer, what a coincident, your boss
and I were roommates in college.