Marketing capabilities of P&G

2. FOUNDING FATHERS

3. WILLIAM
PROCTER
JAMES
GAMBLE

4. P&G- PRODUCT
CATEGORIES

5. BRANDS UNDER P&G

7. STRENGHTS
 Product innovation
 Offers multiple
products
 Strong brand image
 strong customer loyalty
 Diversified business
structure
WEAKNESS
OPPORTUNITIES THREATS
SWOT ANALYSIS

8. STRENGHTS
WEAKNESS
 Views product
performance only
 Customer concentration
 Highly dependent on
promotional spending to
keep sales healthy
OPPORTUNITIES THREATS
SWOT ANALYSIS

9. STRENGHTS WEAKNESS
OPPORTUNITIES
 Going green/ eco friendly
 Emerging markets
 Selling directly to
consumers
 Better product
experience
THREATS
SWOT ANALYSIS

10. STRENGHTS WEAKNESS
OPPORTUNITIES
THREATS
 Substitute brands with
cheaper prices
 Slowdown in consumer
spending
 Vicks, banned in the US
SWOT ANALYSIS

11. HOW IS P&G
DIFFERENT
FROM ITS
COMPETITORS?

14. UNIQUE
MARKETING
STRATEGY

16. FOCUSED

17. EVOLUTION OF
PROCTER AND
GAMBLE

18. GLOBAL
EXPANSION

20. THE $57 BILLION
ACQUISITION

21. MADE
P&G
IN
CONSUME
R GOODS

22. HOW TO
CAPTURE
THE
MARKET

24. MARKETING
STRATEGIES

25. Via...

26. FOCUS

31. REFERAL
MARKETING-
THE PERSONAL
ENDORSEMENT APPROACH

32. Via...

33. TELEVISION
COMMERCIALS

34. OLYMPIC

36. CELEBRITY
ENDORSEMENTS

38. GILLETTE’S YOUTUBE CHANNEL
WAS A RAGE

39. IN-STORE PROMOTIONAL
ACTIVITIES

43. HELPS
CONSUMERS
WITH TIPS AND
GUIDANCE
THROUGH AN
ONLINE
DISCUSSION
FORUM

44. FOR INSTANCE,
www.pampers.com
PROVIDES
INFORMATION
TO NEW AND
EXPECTANT
MOTHERS

45. FIRST
CAMPAIGN,
IN 2006

46. C
R
E
S
T

47. TARGETED
AFRICAN
AMERICAN
WOMEN

48. “THE
MAN
YOUR
MAN
COULD
SMELL
LIKE”

49. CREATED HUGE
MEDIA

55. HOW HAS P&G
REACHED THE
ZENITH?

56. UNIQUE
IDEAS

57. LOWERING
COSTS

58. EXELLENTCUSTOMER
SERVICE

59. MANAGED
COMPETITION

62. DISCLAIMER
Created by Harsha Agarwal, MNIT Jaipur, during a
marketing internship by Prof. Sameer Mathur, IIM
Lucknow