The combination of the main music video product and ancillary texts like the magazine advert and digipak was effective in creating synergy. Similar fonts, colors, settings, and the actress were used across all three products to help the audience recognize the band and song. Still images from the music video were also incorporated into the digipak. These synergistic links helped audiences recognize the connections between the products and understand they were all promoting the same band. Feedback indicated the audience responded positively by noticing the synergies between the products.

1. Evaluation Question 2
How effective is the combination of your Main Product and
Ancillary Texts?

2. The Final Products
Music Video

3. Magazine Advert
Digipak

4. Synergy
 We embedded a synergistic link throughout all three
products by using the same font for the band name
‘Junior Empire’. We did this so the audience could
recognise the name of the band across all three
products as upon audience feedback, we discovered
they were not clear of the band name and the song
name. This is seen in the following slide:

5. Magazine Advert CD CoverMusic Video

6. Synergy
 We embedded this link so the audience could remember the
artist as well as the song.
 Across all three products, we used warm colours as opposed to
colder colours; this links to our theme of youth and freedom.
These warm pink colours that we aimed for, tends to also be
used for our target audience: 18-25 year olds and it is also a
convention of an indie/pop song.
 We also featured our actress Megan across all three products,
which again provided a synergistic link as seen in the following
slide:

8. Synergy
Setting:
 The setting of ‘God’s Own Junkyard’ was a big part of
our music video and also played a part in both the
magazine advert and the Digipak. The mirror with the
illuminated wings features across all three of our
products, which was shot in ‘God’s Own Junkyard’, and
this was something our audience picked up on, proving an
effective synergistic link as seen in the following slide:

10. Synergy
 We also used stills from our music video which we
incorporated into our Digipak as shown below, proving to
be an affective piece of synergy as our audience
recognised the link:
Music Video: Digipak:

11. Synergy
 We also embedded the same social media links to enhance
the band’s recognition:

12. Examples of Synergy in Real
Media Texts
Music Video
Album Cover

13. Examples of Synergy in Real
Media Texts
 Similar to Rihanna’s ‘Only Girl in the World’ music video
and the album of ‘Loud’, on which it featured on, our
three products also feature the same use of colour,
costumes and settings.
 Adele’s album ‘25’ and her song ‘Hello’ also link, with her
face being the forefront of both her album cover and her
hit single on the same album.

14. How effective?
 Overall, our combination of the music video and ancillary
texts was very effective. Our audience recognised all of
the synergistic links incorporated within each of our
products as well as picking up on the stills we took from
the music video and used in a few of our Digipak panels.
We showed the audience two different magazine adverts
and we used the one which they preferred. The chosen
magazine advert had a clear difference between the band
name and the song name and linked very well to our
music video and Digipak.