How effective is the combination of your main product and ancillary text? EVALUATION QUESTION 2
Colour For both our main product and ancillary texts we combined the theme of colour to match and mirror on our products. Our main product uses bright colours for flashbacks in contrast to the black and white colour theme we have chosen to use for the present time frame within the narrative. For our ancillary tasks we adjusted the colour filters on photoshop to match the specific colour manipulation we used in our main product (music video).
Typography We decided to use a simple white on black typography, we have also featured this theme on our website which we had created for our ancillary task. We chose the simplicity of this colour theme for our typography because we wanted to create a brand for the artist that wasn’t as common as a lot of the artist’s within the genre of music we had chosen. By reinforcing the brand we created for the artist on the CD cover and on the website, we create a visual match between the ancillary tasks and the music video. It is evident in the music video with use of the present narrative featured in black and white and the flashbacks are in vivid colour. This helps the audience to identify the artist by the brand we created.
Why is this your particular chosen aesthetic? We have chosen this particular aesthetic because we wanted the colour scheme and typography to be rather simplistic. The running theme for our artist is simple to keep the attraction and attention on the artist and his work. This is because the theme we used is unconventional to the genre of our artist so we used this particular technique to help draw in the attention of the audience because of the unique branding we have created for our artist.
CONTINUED However, in order to attract the audience we have also included the burst of bright colours to connote a happier, brighter convention to the vast contrast of the dullness from the black and white colour scheme. We featured the bright, vivid colours in sparse durations and we haven’t used this technique in an over the top way, in order to keep the attraction on the unconventional branding from the use of black and white for our artist. The burst of colour is evident on pages throughout ourHere you can see the website and CDsimplicity of our branding in cover.the white on blacktypography. And the clearlink to our media productwith a screenshot from theactual product.
CONTINUED Our website is linked to the artist’s twitter feed and the artist’s facebook. We felt that the intertexuality between different social networking sites really created a more popular branding because of the accessible nature the artist has with the fans. We’ve also featured our personal own media product (music video) and the artist’s own professional music video in order to show the difference between both videos. Our music video Artist’s real music video
CONTINUED This is a great way to show how we have challenged the conventions of the genre’s music videos. This also helps to link in all elements of our media products to the audience and to further reinforce our particular aesthetic and brand we have created for our artist.