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Social Media Strategy - SOMA Water
- 2. • • • •
- 3. LinkedIn Professional Presence A Google Site Create a presence Blogger Taking a stand for what we believe in
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- 7. Immediately, we need to put together a Google Site so our target audience can view our product. Once we have developed a customer base and credibility, we need to have a LinkedIn page to showcase these connections and endorsements. After we have completed our base with these two sites, we can move onto using a blog to maintain our customer base and spread our message.
- 8. • ANYONE IN THE SOCIAL MEDIA DEPARTMENT CAN PARTICIPATE UNDER SOMA’S IDENTITY BY USING GOOGLE SITE, LINKEDIN, AND BLOGGER BUT THEY MUST IDENTIFY THEMSELVES AND ACT IN THE COMPANIES BEST INTEREST.
- 10. • Hydroflask has a blog • Camelbak has an innovated website • Wellness Water Bottles has a LinkedIn page.
- 11. • BROOKE, E. CHARITABLE WATER FILTER MAKER SOMA RAISES $3.7M SEED ROUND (2013). RETRIEVED MARCH 01, 2018. HTTPS://TECHCRUNCH.COM/2013/07/16/CHARITABLE-WATER- FILTER-MAKER-SOMA-RAISES-3-7M-SEED-ROUND/ • SOMA: MAKERS OF BEAUTIFUL, SUSTAINABLE PRODUCTS TO HYDRATE THE WORLD. RETRIEVED MARCH 01, 2018, FROM HTTPS://WWW.DRINKSOMA.COM/ • WHITE SOMA BOTTLE. RETRIEVED MARCH 01, 2018, FROM HTTPS://IMAGES-NA.SSL-IMAGES- AMAZON.COM/IMAGES/G/01/VINCE/BOOST/DETAILPAGES/SOM3._SR300,300_.JPG