Hello Everyone,
This is a Digital Marketing Plan made while working with DigiStreet Media that contains an overhaul of the strategies suggested to SweetWell India (an FMCG client) that could help them to stand out well in Indian Markets.
This presentation would also help you to get an idea about various digital mediums and their effectiveness.
If you require any specific Digital Marketing plan or have suggestions/complaints against the data shared with you, please write us at info@digistreetmedia.com
2. Overview
• Website –
• Changes + Modification + New Features
• Blog Creation
• Contest
• Promoted by displayed ads (on the websites suggested)
• Facebook ads
• Search Engine Optimization
• Advantages/Results of the strategy.
3. Competitive Analyses
• Sugar Free Is the only competitor who is actively doing Digital
activities.
• They have even booked various domain names by their products
which helps them to promote it on search engines.
• Sugar free also has included Sanjeev Kapoor recipes on their website
but is not promoting it.
• Equal does not have an Indian website
• Social Media is also not catered by the big giants under this category.
4. Website Suggestions
• Cosmetic Changes –
• The graphics, creatives are displayed under low resolution. Which should be replaced.
• Layout/design changes would also be helpful. Which means we can improvise the current
design to look better and target our audience.
• There are many links which are dead/does not exist.
• Structural Changes –
• New HTML, CSS and Jquery would be used to make it error free. Also there are many dead
links and coming soon pages, which would be created.
• SEO friendly –
• Content would be written for products and services which would help in SEM of the website.
• Shop Online –
• Either we can remove this function from here and promote it on health product websites
• Or we can create one shopping portal (over here)
• Product Demo – This place should be replaced by video tutorials or product
tutorials if any
• Sweet Well Cooking – Video Tutorials for sugar free dishes
5. Video Recipes – Tutorials on website
These vides can also be uploaded onto youtube for SEM
6. Blogging/Blog
• Since our strategy is to promote the company via extensive article
and blog submissions (keywords based) so why not use the website
itself to increase the information and traffic.
• We would write weekly/daily articles along with recipes for various
dishes which would be posted/uploaded on the website. This would
keep the audience interested and would also help in viral through
social media shares.
• We can also use this for promoting it onto search engines vai paid
mediums (sugar free recipes) and the visitor would be happy to see
the desired results onto the landing page.
• Requirement :-
• 1 Content Writer (dedicated)
• 1 Content Publisher
• Video Tutorials
7. Placement of Blog
When a user would click onto this link,
then he would be directed to a blog
where all the articles, recipes,
suggestions etc would be shared. This
would help in website popularity and
increase in the visits.
10. Social Media Initiative.
• Contest Idea :-
1. Be Sugar Free - what would you do to stay healthy
2. Sweetest Valentine – Share us the secrets how is your valentine is
sweet enough for you.
3. Sugar Free Cook – share us your yummy sugar free recipes.
4. Sugar Free Mom – how would you make dishes healthy for your
kids.
• All the contest would have different TG. So the TG has to be specified
first, (though the TG is 22+, but the ideas are for particular age group
only)
• For Example Sweetest Valentine contest would be primarily for 20-30Males
and females only. This would be based on sharing pictures of your loved one
(the act which you found cute)
• We would need to build an application around the contest in order to
make the audience indulge.
• The application would be promoted through ADS
12. Social Media Activities (on Facebook)
• Glimpse of our plan :-
• Launch the page on February end or as per the contest.
• Initially we would have 2-3 post about the contest, 1 for the brand
and 1 general.
• We can shared recipes on the Facebook page which would be
posted on website blog.
• Videos would also be shared on facebook wall for the fans.
• Free samples to those who would share some good home made
recipe
• How to live sugar filled life (calorie free life)
• Thoughts, quotes around the sweet.
• Festivals and occasional branding with the products.
• Mini contest around the major festivals.
15. Time Frame & Notes
• Website
• Cosmetic Changes within a month from go-ahead.
• Blog Ready Website – 15 Days Minimum
• E-commerce Website – 15 days minimum (normal one)
• Search Engine Optimization – Suggested Keywords 20-50+. Some
suggestions are attached in excel file.
• Please note single word keywords would not be promoted. As it would take
a long time to appear on search engines.
• Expected time of delivery for each keyword would be shared after the
keywords are selected.
• Application (Facebook) – 15 Days to a month (vary on contest and
complexity of the idea)
16. Expected Cost
• Website –
• Cosmetic & Structural Changes (40-50k)
• Blog Ready- 40k
• Upload videos/tutorials – 10k
• Search Engine Optimization
• Rs 1,000 Per Keyword/Monthly
• Rs 900 Per keyword/Monthly for 30+ keywords
• Rs 700 per keyword/Monthly for 50+ keywords
• Minimum service tenure (3 months)
• Content writing extra. Expected (Rs 20-30k for 50 keywords)
• Media Buying
• Display Ads – 5,00,000 – 15,00,000 for the contest
• Facebook Ads – 2,00,000 – 4,00,000
• Agency fee Display Ads – 10% + Taxes (includes creative)
• Facebook – 7% + Taxes
• Contest
• Application – 20,000 – 1,50,000 (variable upon the contest type)
• Gratification – 2,00,000 – 5,00,000
• Blogging
• 1 Content Writer – Clubbed with SEO activities, we would require 2 person
• 1 Content Publisher/Uploader – This can be taken care by us (Monthly 10k for maintenance)
17. Advantages
• Main objective is to increase the online presence. That would be
achieved through increased fan base and visits on the website.
• Search Engine Optimization
• At the third month end, some keywords out of the 50+ would start appearing
onto the top 20 rankings. Which would bring visits onto the website.
• At the end of second quarter, we can see a rise of 2000-3000 visits onto the
website. Which would keep on increasing from 10-20% every month.
• Facebook & Contest
• Connect, Engage and Influence is what would be achieved through Facebook
daily posting, contest and advertisements. Expected fan rise – 50,000 – 80,000
• Media Buying – Display Ads
• This would bring further visits onto the website, helps in contest. Can add upto
30,000 fans along with 10,000 visits onto the website.