This year at TrustED Conf, we were lucky enough to be joined by Aaron Brooks, Co-Founder and Steve Wright, Head of APAC & Japan at Vamp. We chatted about Mobile-First Content at Scale. View the slides to learn more about mobile-first influencers creating content at scale.

1. Mobile-first
content at scale

2. Vamp is an invite-only
influencer &
creator platform
generating custom
mobile-first
content for brands at scale

3. The beginning: Influencer marketing in social platforms
@gapuk
Instagram Stories Stop-motion Social Video
@jacobscreekau@mentosau@nivea_au
Static Posts

4. Brand social media Paid MediaCreator’s account
Steve Wright
Head of JAPAC

5. What we noticed: Mobile content production gap
Getty
Shutterstock
Adobe Stock
iStock
Creative Platforms
Photographer
Designer
Creative Agency
Stocksy
Unsplash
Pexels

6. @thelittlelondonvegan
Claire
61.1K followers
@thelittlelondonvegan
Claire
61.1K followers
I love the new
flavors of
@Kellogg
cereal! +11%
YUMMY!🗣
LOVE! LOVE! LOVE!🗣
Check out the new flavours of
@kellogg cereal
The evolution of content production
1. Creator Creates 2. Engage 3. License & Promote
Promoting the brand or product
to their audience.
Posts are measured through
engagement and action.
High performing content is then
licensed.
4. Convert
High-quality IGC outperforms
traditional creative

7. Two ways brands work with us
Content Creation, Ad Formats & PlacementInfluencer Marketing & Boosting
2.1.

8. arcad-ready content

9. Generate
custom
brand
content

10. Transform
into
mobile
video

11. Reach
your
audience
anywhere

21. Our process from creation to conversion
Generate original
static images
Convert content
into video ad formats
Go live &
track performance
$ $
Choose a package

22. Adobe Lightroom
$
0.51
CPD
89.3%
Conversions
104,580
No. of downloads
Vamp collaborated with Adobe to amplify awareness and drive app downloads for
Lightroom.
Create & Convert
$60,000for

23. west elm Autumn Collection
$
0.69
Link CPC
$
139,995
ROAS
198
Purchases
Vamp collaborated with West Elm to amplify awareness of their 2019 autumn
collection, build engagement and drive online sales through our ARC platform.
Create & Convert
$7,000
2000%
for

24. Steve Wright
Head of JAPAC
Create & Run
min. $10,000
Free Create Premium +
Total budget allocated to media
Managed media campaign (+20%)
Paid strategy
Optimised for conversion
Create Premium
3 x original static image
9 x video formats;
9 : 16 | 4 : 5 | 16 : 9
Revisions
$2,500
Create & Convert
Starting at $5,000
Create Premium +
Managed media campaign (+20%)
Paid strategy
Optimised for conversion
*Money-back guarantee based on ROI
Our packages will help you get to market quicker
4X ROIguarantee*
FREEcreative formats

25. Mobile-first
content at scale

26. Steve Wright
Head of JAPAC
Transform Content into Video Ads
1
original static
images
2
video
ad formats
3
Amplify in
Facebook's ad network
Original image Original image
Ad-ready Content Ad-ready Content