Tips for blogging for your business, presented by Kimberly Kline of Access Profiles, Inc.

1. Blogging
for Business with
WordPress

2. Hello!
I am Kimberly Kline
I love to blog.
You can find me at:
accessprofilesblog.com

3. According to a recent Hubspot survey, 60% of
businesses who blog land more customers.

4. Why start a blog?

5. • To be seen as an expert in your field
• Build trust in your company
• Build relationships
• Reach & Convert potential clients
• Build Brand Awareness & promote
your business
Why Start A Blog?

6. Tips to get
you started

7. Tips to get you started
• Choose a platform
• Know your audience
• Know your Core Values
• Name your blog
• Decided how often YOU want to blog
• Become a trusted resource
• Pay it forward

8. All Blogs Should:
• Contain correct spelling
• Correct grammar (but not stuffy)
• Be factual
• Be inline with your Business Brand
• Be your own work (or contain links to
information from others)
• Use Industry Key Words
• Refer to your older blog posts when
possible (insert links)

9. Where to get blogging inspiration:
• Questions from Clients
• Questions from Readers
• Questions from YOU to your Readers
(these are often the best!)
• News & Developments in your
industry

10. Types of
Blog Posts
You Can Write

11. How-tos & tutorials
• Write about important/
interesting topics in your
industry.
• Teach your audience “how”
to accomplish or use
something
• Make sure you do your
homework (be
factual/helpful)
• Use statistics to make your
point if applicable

12. Lists
• Dos & Donts – things your
client may struggle with
• “10” tips to help your clients
accomplish a certain goal
• Be sure to describe/ examine
each item in your list
• Look for Quality over
Quantity

13. Reviews
Share you thoughts on articles
you read that may interet your
clients/ customers or a helpful
website
Explain what you think it is or
isn’t helpful or why it is
relevant.
Be sure to share a link to
original artwork or website link

14. Answer Questions
• Use Client and industry
questions as a blog topic
• Start by posting the question
(don’t mention any names)
• Then answer it!
• Chances are, others have the
same questions
• Great way to provide
valuable information to
many
• Can also use these questions
to set up your own FAQ
page.

15. Blog Series
• Break down longer blog articles into parts
• Easy way to generate several blog posts
• Entices your readers to keep coming back
Client Spotlight
• Have clients that are interesting, successful, or provide services
that could help your other clients or readers?
• Share!
• Be sure to get their permission first!
Events & Conferences
• Share your own important upcoming events
• Share information on your conferences or tutorials (or ones held
by others you have attended)
• Share you new services

16. Blogging & Social Media
• Strong foundation to your
content marketing
• Takes time – no
“instant gratification” – be
patient
• Establish “Give & Take” – no
one likes to be sold to
• Follow 80/20 rule – Share
20% of your own articles
and 80% articles of others

17. Writing a blog is only Step 1-
Share Share Share!

18. Thanks!
I am Kimberly Kline
I love to blog.
You can find me at:
accessprofilesblog.com