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Presented at eTail Palm Springs by Steve Groenier on February 27, 2012.
Top retailers have become the new kings of content with vast libraries of expert articles, videos, blogs, product reviews, Q&As and more. While this content has helped to drive traffic and improve conversion rates it may also hold the key to creating truly loyal customers. Learn strategies for unlocking the hidden value in your content library and discover specific, actionable tactics for using content to improve all areas of your retail business.
- Learn how content drives customer loyalty.
- Build a network of influential experts who produce content for you.
- Use content to improve your product selection and customer service.
- Curate user generated content to increase visibility and drive social sharing.
- Discover strategies for getting customer feedback from multiple channels.
- Learn how to turn customers into an army of content producers.