Preliminary ideas for Ancillary Task 2-Newspaper Advert

1. Newspaper
Advert
Preliminary Ideas

2. Summary of Ideas
• After conducting some market research into newspaper print
advertising, I have constructed three initial ideas and
annotated them accordingly.
• The first idea features a GB athlete standing in a crowded
town, symbolising the links between sport and society.
• The second idea features a large close up image of an athlete
superimposed with an image of a city scape; this is also to
symbolise the link between sport and society.
• The third idea consists of a range of text and typography used
to construct an image of the Olympic rings, with the words
describing issues that are to be discussed in the
documentary.

3. Idea 1Channel logo in the
corner of advert in order
to communicate
broadcast channel and
promote company.
Team GB logo on hoody:
Iconography of British
Sport that will attract
audience. Symbolises
national pride and
athleticism.
GB athlete positioned in
foreground with crowd
positioned around out of
focus. Represents the link
between sport and society. Bold, uniform typography
used to make name and
broadcast date of
documentary noticeable;
Positioned next to
recognised GB symbol to
create association.
Inspired by Channel 4
advert for “Britain’s
Forgotten Child”.
Slogan used to engage
with audience and grab
their attention, hinting at
upcoming themes in the
documentary.
Colour scheme muted to
emphasise red, white and
blue of GB hoody (could
be black and with only
hoody coloured)
Shops with popular
brands that audience will
recognise, in order to
create associations with
society.

4. Idea 2Large, close-up shot of GB
athlete (recognised by GB
logo iconography)
superimposed with city
landscape to create
association with sport and
society. Bold image
sharpened, shadows
visible for effect.
Inspired by print advert
for the film “African
Cats”.
Cityscape bright and
vibrant to contrast with
above image. Light colour
scheme used to emphasise
colour. Iconic buildings
present.
Bold, darker typography
for title. Harsher to stand
out amongst fade in
image. Date and time in
different text to signify
differences in society and
opinions.
Athlete recognised as a
participant from the
documentary, to create
association.
Position of athlete in top
half advert signifies how
sport seems to reign over
society, having a huge
impact in its functioning.

5. Idea 3
Symbol of the
Olympic rings
instantly recognisable
by audience; signifies
how documentary
will be centrally
focused on the role of
sport in society. .
Range of typography
used to make up the
text of the rings;
signifies how certain
aspects of sport and
society are positive
whilst others are
negative, harsh
realities.
Name and Date of Broadcast using simple
typography in order to accurately
communicate information (in contrast to
Olympic rings).
Plain white
background
used to
emphasise
Olympic
rings; text
could use
either
traditional
Olympic ring
colours or
new colour
scheme.
Inspired by the advert for “One
Day in September” as well as the
campaign for the African
Elephant foundation