Cover Page Analysis - Hammer Magazine

1. Sky Line – As this issue is a My Chemical
Romance special, the skyline displays the band
name in a font that the actual band used before
and it says that this issue is a Collector’s Fan
Special. This may encourage fans to buy the
magazine because not only will it be limited, but
it is a collector’s item.
Masthead – Normally on the front of a
magazine, the masthead is the title of
the magazine. But, because this specific
issue is dedicated to My Chemical
Romance, it is the band’s name in one of
many fonts that they used. This will
attract more buyers because you can
clearly see that the issue is focusing on
MCR.
Puff – The magazine is offering free posters and
stickers to the reader if they buy the magazine.
The puff of a magazine is a promotion or free
thing that is offered to someone if they buy the
magazine. This may attract more custom.
Hammer has also put in large letters below the
Sky Line ‘STICKER PACK & 12 POSTERS!’ and
featured two photos of the posters on offer next
to it, this may have being done to tempt
customers more. And, a feature across the
bottom of the page shows more of the posters
and highlights the 12 posters as a ‘Plus!’
Feature Image – The main photo on the
cover is of the band during their most
iconic era – The Black Parade. People
argue that this was what got the band
world famous because of the slick look
and controversial concept. The
masthead font is exactly the same on
The Black Parade album cover and the
little marching character to the bottom
left of the masthead is also on this
album. These three tie in together very
well and also suit the house style. Back
to the most known MCR phase, people
may recognise the band more dressed
this way and may be more encouraged
to buy it.
Headline – Normally on the cover, there
is a headline that links in with the
featured image. In this case, the
magazine is offering to the reader ‘all
you need to know’ about the band. This
may attract fans who want to know
more about the band.
House Style – The cover follows a very basic
colour scheme. Red, White, and Black (excluding
the photos of the posters). Drop cap is also used,
to make every word stand out to the reader so
they don’t miss anything. And the background is
white, this makes the feature image and
masthead especially stands out, because they
are both very dark. The Red used allows
important factors to stand out, 2001-2013 is
how long the band were together, Hammer is
the name of the company who make the
magazine, the 12 posters is a bonus, if you buy
the magazine you will find out everything about
every band and every era, and the magazine
promise to display the secrets of the band;
attract more buyers.
Barcode – Displays price and issue
number.