This is an updated curated document of graphic design work I've done over the past few years. Feel free to contact me about work or collaborating!

1. graphic design
portfolio by
Russell Dela
Bueno Balad.
includes ...
publication design
print design
+ other selected work

2. rdbb. personal portfolio
1. publication.
Foodlink Foundation Annual
Report 2016 — 2017
Foodlink Foundation is a non-profit
organization that aims to fight hunger in
Hong Kong. Founded in 2001, Foodlink
has since been actively pursuing its
goal of providing warm meals to those
in need and spreading awareness of
food-related issues.
I was given the opportunity to design
the company’s first printed annual
report.

3. rdbb. personal portfolio
Inner cover spread Front cover

4. rdbb. personal portfolio
Various page spreads

5. rdbb. personal portfolio
2. publication.
Foodlink Foundation Annual
Report 2017 — 2018
Foodlink Foundation approached me
once again to produce their next printed
annual report.
This time, I wanted to strike a good
balance between photos and text. I
took this opportunity to expand upon
my design skills, utilised the grid, and
experimented with layout arrangement.

6. rdbb. personal portfolio

7. rdbb. personal portfolio
3. publication.
Diversity Magazine
City University of Hong Kong’s
magazine DiverCity (previously titled
Diversity) is a student publication
that celebrates and explores cultural
diversity.
I was asked by the publication team
to design the cover of their 2016
publication.
To convey the vastness of CityU’s
cultural communities, photos of
students from all walks of life were
superimposed onto a network of
shapes that formed into a complex
structure.

8. rdbb. personal portfolio
4. publication.
Trailblazers 50th
Anniversary
Edition
Trailblazers is an annual publication by
Delia Memorial School (Broadway) that
celebrates the school year. I designed
the cover of this special edition of the
publication that commemorates the
50th anniversary of the Delia Group of
Schools.

9. rdbb. personal portfolio
CityU Welcome Week
Promotional Material
The Student Residence Office of City
University of Hong Kong asked me to
design a set of promotional material to
welcome the new batch of students for
the year. Bright and colorful illustrations
were used to help new students ease
into the terrifying transition that is
entering university while simultaneously
conveying an atmosphere of fun and
excitement.
Footbridge banner
Table Display (to be folded triangularly)
5. print design + illustration.

10. rdbb. personal portfolio
Larger poster for Student Halls

11. rdbb. personal portfolio
6. cover art.
Bad Dreams
I produced a couple of electronic
soundtracks largely influenced by the
characteristics of 80s music, television,
and pop culture as a whole, otherwise
known as “Synthwave”.
“Bad Dreams” was one of the first
tracks composed and I wanted to
create some cover art to help capture
the song’s ominous yet mysterious
feeling.
“Out of Reach” and “Tunnel Vision” are
two other songs featured in the EP.
Cover art for “Bad Dreams”
Designs for other compositions

12. rdbb. personal portfolio
7. logo redesign.
Sportomics Hong Kong
Sportomics Hong Kong is a physical
education center that provides a
wide variety of quality sports training
specifically designed for young children.
Sportomics reached out to me to help
redesign their logo but maintain key
elements of the original design.
It was also important to them that I
emphasized the idea of variety in their
sports education.
I kept the color consistent with the
original design but darkened it to help
elicit a sense of strength and discipline.
Symbols representing different sports
were colored in a striking orange,
evoking energy, enthusiasm, and
excitement.
Original logo design
Logo redesign
Original logo sketch
Sample logo exports based on original sketch
Design Process and Original Concept

13. rdbb. personal portfolio
Final logo with English and Chinese
Icon variants
Banner variants

14. rdbb. personal portfolio
8. logo redesign.
Original logo design
Logo redesign
Identity Analysis
Logo Concept
Clark’s Comics
In my “Graphic Communication” class,
one of our assignments was to re-brand
an existing business. Being a major
comic book fan and collector, I decided
to focus on Clarks Comic, a comic book
and figures shop in Causeway Bay.
Cluttered
Outdated (Since ‘93)
No concept behind the logo
Forgetable
Too much information
A common comic book attribute Strength and speed (symbolised
by the fist and the streak)
The “C” in “Clark’s”
+ +
Speech Bubbles Clark Kent / Superman Aspects of the Original Logo

15. rdbb. personal portfolio
Business card sample

16. rdbb. personal portfolio
T-Shirt samples

17. rdbb. personal portfolio
9. poster.
Neck Problems
According to the Hong Kong
Polytechnic University and the Hong
Kong Physiotherapy Association, 70%
of surveyed adults suffered from neck
pain stemmed from excessive smart
phone usage.1
To better convey the modern day
ailment that is “Text Neck”, I took
the aforementioned statistic and
emphasized the issue in my design.
I was also inspired by public service
announcements found on MTR
billboards. I took it a step further
and created a stylistic rendering of a
common scene in our daily commutes.
1. The Hong Kong Polytechnic University, Department
of Rehabilitation Sciences. (2013, September 01).
PolyU expert studies the health effects of using
portable electronic devices [Press release]. Retrieved
from https://www.polyu.edu.hk/web/en/media/
media_releases/index_id_2595.html

18. rdbb. personal portfolio
10. poster.
“Stay here or take away?”
The prompt was “Dine In, Don’t Take
Away”.
My aim for the poster was to cut to the
chase and imply the wastefulness of
“taking away” food over eating in the
restaurant.
Brands were intentionally obscured or
blurred.
Alternate posterAlternate poster
Alternate poster

19. russellbalad.com
russellbalad@gmail.com
+852 6775 5350