2. An instant denotation of the
colour scheme is it creates
impact, this is due to the high
contrasting nature of the
pallet selection. However a
connotation of these colours
is darkness and passion,
possibly relating to the music
genre that is discussed inside
the magazine.
The way the artist in the picture is making eye contact
with the reader helps draw there attention as he is
drawing them in with his eyes as eye contact would attract
attention of the reader.
The ‘FREE CD!’ label in the top left
corner of the masthead further draws
the readers attention as it being on
the top left it would be the first thing
a reader would see and read.
Furthermore the offer of something
free would entice the reader to read
further into it and be more likely to
read the magazine. Also ‘Bob Dylan’
being a recognised legend in the
music community this free CD may
attract more of a wider audience as
Bob Dylan fans that may not read
Mojo may feel inclined to seeing as he
is a feature in the magazine.
Also ‘Syd Barrett’ is a recognised artist in this
genre also, and ‘you crazy diamonds’ is a quote
from one of his hit songs indicating this magazine
is also a tribute to him and would further entice a
wider audience as many who don’t normally read
mojo may due to him being a feature.
Prominent masthead indicated
that the brand ‘Mojo’ is the
important aspect of the cover as
the readers of this magazine are
more inclined to buy this
magazine due to its brand as
supposed to the artists picture on
the front cover. As on the shelf all
the music magazines will have a
photo of an artist on however the
masthead and brand image are
the defining feature of the
magazine.
In combination with the clear
masthead and cover lines
there are lots of cover
lines, this leaves very little
space left in the cover asides
from the area in the middle
with the artists photo.
Furthermore the listed artists
in the cover lines would
appeal to the same target
audience as the front cover
suggests, this would further
draw readers towards the
magazine and make them
more inclined towards
purchasing the magazine.
3. The name of the magazine, ‘Uncut’ has
taken second place to the other
masthead ‘Kurt Cobain’ this being that
this magazine is a tribute magazine to
Kurt Cobain, and due to this it is aimed
at a specific audience and the bold
masthead ‘Kurt Cobain’ and readers will
buy this magazine on the grounds that
it is about Kurt Cobain and not for the
brand that it is.
The way the artist in the picture is making
eye contact with the reader helps draw
there attention as he is drawing them in
with his eyes as eye contact would
attract attention of the reader.
In combination with the clear
masthead and cover lines
there are few cover lines, this
leaves lots of space left in the
cover. Furthermore the listed
topic in the cover lines
appeal to the same target
audience as the front cover
and masthead suggests, this
would further draw readers
towards the magazine and
make them more inclined
towards purchasing the
magazine.
The instant denotation of the
colour scheme is aimed to
contrast and be bold, this makes
the magazine stand out to the
reader and become more
appealing. However the
connotations of this colour
scheme represents the grunge
genre as the black, white and red
colour pallet are a sign for danger
passion and aggression however if
you delve a bit deeper it could
possibly lead to far darker
connotations than one might
initially realise as this dark bold
colour scheme could also be
related to the death of Kurt
Cobain and the dark and shady
aspects surrounding the death.
Also the photo which is also in
black and white which bears
connotations of death and sadness
due to the absence of colour could
be seen as a photo frame, And the
dull gold/ bronze surrounding of
the photo like the ones that may
be seen at a funeral or a memorial
service which further brings the
connotation of death in again.
4. Another outstanding feature of this
front cover is the image saying ‘5
awesome posters!’ this promise of
almost a freebie is a big deciding
factor when it comes to purchase as
it makes the customer they are
getting extra value, and the large ‘5’
draws attention the that area
almost instantly due to it being bold
and red, standing out. And the
added feature of these posters
being small printed underneath the
‘5 awesome posters!’ logo, this
entices the customer further as for
a fan of this genre, or music in
general they will be instantly
recognisable increasing appeal of
this magazine.
In combination with the clear
masthead and cover lines
there are lots of cover
lines, creating a very busy
atmosphere on the
cover, making the magazine
stand out from the rest.
Furthermore the listed artists
and topics in the cover lines
appeal to the same target
audience as the front cover
and masthead suggests, this
would further draw readers
towards the magazine and
make them more inclined
towards purchasing the
magazine.
The way the artist in the picture is making eye contact
with the reader helps draw there attention as he is
drawing them in with his eyes as eye contact would attract
attention of the reader.
The instant denotation of the
colour scheme is a bold, and for the
most part a very powerful contrast
drawing attention to the
magazine, attracting a potential
reader. On the other hand the
connotations of this colour scheme
are very much related to the genre
of music, and segment of the
market this magazine is aimed
at, the indie, gothic and punk fans.
Furthermore the main cover line
and subhead are very
clear, contrasting and stand out
well due to the black on white
scheme, while the yellow is
complemented by the black as it
has good contrast drawing
attention to the issues main
feature.
