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OFFERPOP
Smart Social Media Campaigns
PHOTO COMPETITION
Photo Contests make it easy for fans to
submit, share and vote on photos around
any theme. Your fans can submit photos
through Facebook, Twitter and Instagram
and vote for their favourites with a single
click.
Includes full branding, customisable
submission forms, entry moderation,
optional fan-gating, reports and much
more
Suggestions:
Internal – Harcourts branding comp –
photo of you/team next to your sold
signboard; best team photo; best office
layout photo;
External – Submit your fav holiday snap;
Be in to win patio futniture – invite
people to post a photo of where their
patio furniture would go if they won
VIDEO COMPETITION
If you have an engaged fan base, this app
gives you a great way to drive
participation and sharing. People post
their video using a simple form to enter,
then share with friends to get votes.
Features flexible voting policies and
reports tracking many key metrics.
Internal: Auctions, events, Foundation,
quirky team videos
External: Submit a short film around a
theme
TUG OF WAR
Engage Facebook users in a fun
showdown about any topic you choose.
Users just click to vote, and can comment
to support their favourite side. Commens
appear on their Wall so these programs
drive user-generated content and word-
of-mouth.
Get reports with key metrics, charts and
participant details
FAN FAVES
Use Fan Faves to set up programs where
fans can vote for and share their favourite
of a set of options you define, around
some theme.
Use this for polls and any cases where you
want to start conversations around
specific content.
Fully customisable and includes reports
and fan-gate feature.
Suggestion:
- Community charity donation – e.g. Tell
us your favourite charity and why and we
will donate $x to the charity with the
most votes
EXCLUSIVE
Want to reward your fans and get more
fans? Share Exclusive offers on a Page app
on your Facebook Page.
When someone likes your campaign they
must Like you to see the offer.
Get reports on views, Likes, Shares and
more
Suggestion:
- Local offer on a product/service
LOOK BOOK
Give fans a way to discover and interact
with each other on your brand Page.
Showcase your most active and influential
fans while growing your “People Talking
About This” score. Track all fan activity on
your Page and news feed. Fan Profiles
includes real-time reports and fan
tracking data.
Suggestion:
- Local offer on a product/service
CAPTION/ESSAY CONTESTS
Run engaging contests that encourage
fans to create and vote on photo captions.
The app is also ideal for essay contests.
Includes optional fan-gating and real-time
reports
Suggestion:
Internal: School holiday competition –
short stories
External: Example - Did you ever hear the
phrase ‘walk a mile in their shoes’? We
want to hear from you about whose shoes
you would like to walk in – celebrity,
figure from history, family member,
whoever you want. We want to know who
and why – top 3 entries receive xx’

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OfferPop - Social Media Opportunities

  • 2. PHOTO COMPETITION Photo Contests make it easy for fans to submit, share and vote on photos around any theme. Your fans can submit photos through Facebook, Twitter and Instagram and vote for their favourites with a single click. Includes full branding, customisable submission forms, entry moderation, optional fan-gating, reports and much more Suggestions: Internal – Harcourts branding comp – photo of you/team next to your sold signboard; best team photo; best office layout photo; External – Submit your fav holiday snap; Be in to win patio futniture – invite people to post a photo of where their patio furniture would go if they won
  • 3. VIDEO COMPETITION If you have an engaged fan base, this app gives you a great way to drive participation and sharing. People post their video using a simple form to enter, then share with friends to get votes. Features flexible voting policies and reports tracking many key metrics. Internal: Auctions, events, Foundation, quirky team videos External: Submit a short film around a theme
  • 4. TUG OF WAR Engage Facebook users in a fun showdown about any topic you choose. Users just click to vote, and can comment to support their favourite side. Commens appear on their Wall so these programs drive user-generated content and word- of-mouth. Get reports with key metrics, charts and participant details
  • 5. FAN FAVES Use Fan Faves to set up programs where fans can vote for and share their favourite of a set of options you define, around some theme. Use this for polls and any cases where you want to start conversations around specific content. Fully customisable and includes reports and fan-gate feature. Suggestion: - Community charity donation – e.g. Tell us your favourite charity and why and we will donate $x to the charity with the most votes
  • 6. EXCLUSIVE Want to reward your fans and get more fans? Share Exclusive offers on a Page app on your Facebook Page. When someone likes your campaign they must Like you to see the offer. Get reports on views, Likes, Shares and more Suggestion: - Local offer on a product/service
  • 7. LOOK BOOK Give fans a way to discover and interact with each other on your brand Page. Showcase your most active and influential fans while growing your “People Talking About This” score. Track all fan activity on your Page and news feed. Fan Profiles includes real-time reports and fan tracking data. Suggestion: - Local offer on a product/service
  • 8. CAPTION/ESSAY CONTESTS Run engaging contests that encourage fans to create and vote on photo captions. The app is also ideal for essay contests. Includes optional fan-gating and real-time reports Suggestion: Internal: School holiday competition – short stories External: Example - Did you ever hear the phrase ‘walk a mile in their shoes’? We want to hear from you about whose shoes you would like to walk in – celebrity, figure from history, family member, whoever you want. We want to know who and why – top 3 entries receive xx’