Ultizing Facebook to Grow your Business

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Seminar on Facebook presented by think creative group for the New Haven Chamber of Commerce.

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Ultizing Facebook to Grow your Business

  1. 1. Welcome to Facebook Sponsored by Sponsored by www.gnhtech.com
  2. 2. Presented by  GNHCC Technology Council ~and~  Nonprofit Resource Council ~and~  Ali Parmelee & Dawn Barson  think creative group  Steve Cartier Technology Council, Moderator Sponsored by
  3. 3. Follow us on… http://gnhcctech.com http://www.linkedin.com/groups?gid=2019321 http://twitter.com/gnhcctech http://www.facebook.com/group.php?gid=186093380359 Sponsored by
  4. 4. Facebook  What is Facebook?  Why use Facebook?  Facebook Tools  How to Succeed Using Facebook  Action Plan  Examples and Demos Sponsored by
  5. 5. What is Facebook?  Mass communication via viral marketing  A second website on a network with a great number of users STATS • 200 million active users worldwide • More than 100 million log on each day • 56% women / 42% men / 2% unknown Sponsored by
  6. 6. Why Use Facebook?  Increase your Network & Generate Leads  Build Relationships & Trust  Branding & Top of Mind Awareness  Target Distinct Markets [Niches]  Keep Tabs on Your Competitors  Drive Traffic to your Website  SEO for your company name Sponsored by
  7. 7. Facebook Tools  Pages vs. Groups  Tools for engaging users  Behavioral Ads  Polls  Group Participation  Insights Sponsored by
  8. 8. Facebook Pages vs. Groups  Pages - used to connect with and communicate with users  Groups - are similar to clubs in the offlline world and are often topic or cause based Sponsored by
  9. 9. Facebook Pages vs. Groups  Pages ‒ Allow you to embed media & apps ‒ Can be public ‒ Can only be created to represent real people/businesses ‒ Can have usernames ‒ Facebook.com/thinkcreativegroup Sponsored by
  10. 10. Facebook Pages vs. Groups  Groups ‒ Can be by invite only or open to all ‒ Limited ways to engage users ‒ Usually focused around a cause or topic ‒ Can be created about any topic ‒ Space for users to share info/thoughts Sponsored by
  11. 11. TOOLS FOR FACEBOOK PAGES Sponsored by
  12. 12. Sponsored by
  13. 13. Tools for Pages  Wall  Event Listings  Status Updates  Videos  Blog Feeds  Discussions  Reviews  Boxes Sponsored by
  14. 14. Tools for Pages - Wall  Communication Hub  Fans can share info with their fiends [like, comment]  Status Updates Sponsored by
  15. 15. Tools for Pages - Event Listing Sponsored by
  16. 16. Tools for Pages - Event Listing Sponsored by
  17. 17. Tools for Pages - Event Listing Sponsored by
  18. 18. Tools for Pages - Event Listing Sponsored by
  19. 19. Tools for Pages - Videos Sponsored by
  20. 20. Tools for Pages - Videos Sponsored by
  21. 21. Tools for Pages – Blog Feeds Sponsored by
  22. 22. Tools for Pages - Discussions Sponsored by
  23. 23. Tools for Pages - Boxes Sponsored by
  24. 24. TOOLS FOR GROUPS Sponsored by
  25. 25. Tools for Groups  Event Listings  Messaging members [limited to 5000]  Photos  Links  Videos  Discussions  Share [post info or send a message] Sponsored by
  26. 26. Tools for Groups Sponsored by
  27. 27. Behavioral Ads  Low cost  Extremely targeted  Quick and easy to create template  Easy to modify  Easy to track Sponsored by
  28. 28. Behavioral Ads • Promote Events • Branding / Awareness • Promote Pages • Link to your website Sponsored by
  29. 29. Behavioral Ads Sponsored by
  30. 30. Behavioral Ads Sponsored by
  31. 31. Behavioral Ads • 389,121 impressions • 181 clicks • $94.96 Sponsored by
  32. 32. Polls  Engage Users  Get users to share content  Conduct Market Research Sponsored by
  33. 33. Facebook Sponsored by
  34. 34. Participate in Groups  Keep your pulse on the needs of your market  Establish yourself as the expert  Learn  Find strategic partners  Keep an eye on competitors Sponsored by
  35. 35. Insights  Interactions this week  Likes  Comments  Wall Posts  Demographics of Fans  Top Cities  Top Countries Sponsored by
  36. 36. Sponsored by
  37. 37. Facebook Succeeding with Facebook/Social Networking  Create a strategy—start with your end goal  Be authentic and transparent  Be true to your brand and value proposition  Consistency from site to site  Listen first  Post relevant content  Be interesting and creative to get users involved Sponsored by
  38. 38. Facebook Succeeding with Facebook/Social Networking  Always ask “what do my customers want and how can I engage them”  Become viewed as an expert  Tie it into other social media and traditional marketing / advertising efforts  Be careful what you post  Don’t get sucked in Sponsored by
  39. 39. Action Plan  Define your Purpose  Answer - How does this fit into my overall marketing / branding strategy?  Define your goals  Create Campaigns / tools to engage target & participate  Determine how you will measure success  Have fun! Sponsored by
  40. 40. EXAMPLES AND DEMOS Sponsored by
  41. 41. Visit Our Web www.gnhcctech.com  Take our survey  View our agenda  Learn about the Technology Council Sponsored by
  42. 42. Follow us on… http://gnhcctech.com http://www.linkedin.com/groups?gid=2019321 http://twitter.com/gnhcctech http://www.facebook.com/group.php?gid=186093380359 Sponsored by
  43. 43. Thank You Summer Series Continues  Next Meeting Sponsored by

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