Twitter - How To Training 05-02-11
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Aimee Arrington will present on using Twitter for business and how the Houston Apartment Association uses it. The presentation will cover what Twitter is, whether it is worth the time investment, and how to use it effectively. It will provide examples of industry tweets and how HAA uses Twitter to promote events, communicate with members and professionals, educate the public, and build relationships with reporters and officials. Hands-on help will be offered to create accounts and get started on Twitter.
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Twitter - How To Training 05-02-11
- 1. Aimee Arrington DirecTor of Community EngagemenT and Media Houston Apartment ASsociation TWITTER…Really?
- 2. Agenda What is Twitter and why should I care? Is it worth my time and how do I use it for my business (and to help HAA)? Twitter Ettiquette and Relationship Building. Questions and Advice Optional: Post-Program Hands On Session Create your account Get one on one help
- 3. http://mashable.com/what-is-twitter/ What Is Twitter?
- 5. Examples
- 6. Maybe… Is it Worth My Time?
- 7. How Do I Use Twitter for My Business?
- 8. How Is HAA Using It? @HAAOnline http://twitter.com/#!/HAAOnline To Promote Events like #HAAEXPO2011 To Communicate with Multifamily Industry Pros To Educate Houstonians About Renting and HAA To Communicate with and Pitch to Reporters To Communicate with Elected Officials To Share Good News To Build Relationships
- 10. Twitter Resources Mashable Guide to Twitter (dozens of great articles and how-to blog posts) http://mashable.com/guidebook/twitter/ Charity Hisle’s top 100 Multifamily Twitter Users to Follow (we’re #76) http://www.sociallyengagedmarketing.com/2010/10/top-100-twitter-recommendation/
Editor's Notes
- TWITTER is a social media medium that allows users to communicate in quick 140 character or less bits of information. These are called Tweets. Twitter users are now asked to answer the question “What’s Happening?” It also allows people to post photos, videos and links for others to read.
- 175,000,000 Registered UsersAbout 21,000,000 Active Users65,000,000 Tweets per dayActive Users: Follow 30 + people and 10 Follow them back (According to Facebook Guidelines)User number came from http://www.business2community.com/social-media/what-every-brand-needs-to-know-about-twitter%E2%80%99s-%E2%80%9Cactive-users%E2%80%9D-problem-025410 # of Tweets came from http://www.cp24.com/servlet/an/local/CTVNews/20110430/110430_twitter_election/20110430/?hub=CP24Home
- It might be. I think its definitely worth taking the time to look at the site, what is being said about your company and your competitors. (Ex. Rep. Cohen v. Davis)