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Social Media Means Business


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Twitter Tactics and how to get sales from Twitter..Using social media to improve your business..Social Media Means Business Conference presentation by Rob Ryan of LadyUmbrella - on June 8th 2011

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Social Media Means Business

  1. 1. Tactics to  attract customers andboost sales using Twitter<br />With Rob Ryan of LadyUmbrella<br />
  2. 2. Agenda<br />Hi..I’m Rob<br />Why Use Twitter<br />Content Plan<br />Why Multiple Accounts<br />Top Tips to Find Followers<br />Developing a following<br />Twitter Tools<br />Twitter Benefits<br />Twitter Promotions<br />Twitter in the Grand Scheme of Things<br />Who is Twitter for?<br />3 Tips to Start Today<br />
  3. 3. Hi, I’m Rob<br />LadyUmbrella “spreadsheet <br /> guy”<br />Social media maniac<br />46,556 tweets<br />8,667 followers<br />Using social media since <br /> August 2009<br />Likes your questions..<br />
  4. 4. Why Use Twitter<br />Curious - lots of hype about it<br />Necessity – needed to get some <br /> customers<br />Free<br />Success stories (@RizzoTees, <br /> @IWearYourShirt)<br />New challenge<br />Millions of Users<br />Digital door knocking<br />
  5. 5. Content Plan<br />Be different, creative – <br /> purple cow<br />No right/wrong<br />Create daily “news”<br />Cross Promotion on <br /> different networks<br />“Link Baited” tweets<br />...but remember 90/10 “rule”<br />
  6. 6. Why Multiple Accounts?<br />I operate 4 accounts<br />@ladyumbrellaltd – primary account<br />@ladyumbrella2 – 2nd account<br />@tshirtstrategy – social media blog<br />@teesinapod - Podcast<br />Why?<br />Key to success - Tweetdeck<br />
  7. 7. Top Tips to Find Followers<br />Target niche leaders followers<br /><br />#FF recommendations<br />Tweetdeck Searches<br />“Social Circles”<br />#Hashtag(#rtept, #vinb, #rtefl,<br /> #latelate- #SMMB2011)<br />
  8. 8. Developing A Following<br />You have some what? <br />Interact with them<br />Be genuine<br />Add your Followers to Lists<br />What do you want them to do?<br />Where is Twitter in your sales funnel?<br />
  9. 9. Twitter Tools<br />Tweetdeck (Hootsuite)<br /> - New Followers<br /> - @Mentions<br /> - Real time searches<br /> - DMs<br /> - Multiple Accounts<br /> - Link Shortening<br /><br /> - Flush unfollowers<br /> - Follow Back<br />Lists!<br />Twitpic<br />
  10. 10. Twitter Benefits<br />I’m here! <br />Visibility <br /> – mentioned in hundreds of blogs<br /> – 8,000 + followers<br />Brand Awareness<br />Customer Support<br />Sales<br />!<br /><br /> minded people<br />Don’t need to be technical <br />
  11. 11. Twitter Promotions<br />Use of #hashtags<br />Piggy back on Trending <br /> Topics<br />Compelling, captivating <br /> language - “plsRT”<br />Drive traffic to somewhere – <br /> promotion not just housed<br /> on Twitter<br />Be different – purple cow<br />
  12. 12. Twitter in The Grand Scheme of Things<br />Front and centre for us!<br />All promo is online<br />Facebook & Twitter working in tandem - “The Social Media Symphony”<br />Promotes blog content<br />Promotes Facebook content<br />
  13. 13. Who is Twitter For?<br />..or who is it not for?<br />Medics, food suppliers, coffee suppliers, builders, plumbers, social media experts, accountants, car racing experiences, sports channels, news channels, dog minders etc.. <br />If you want to be on Twitter you can be on Twitter<br />More uses than just business<br />
  14. 14. 3 Tips to Start Today<br />Make sure you fill in bio, picture, link, and be human..Create and upload a background image<br />Follow those you’re interested in<br />Use lists<br />Bonus Tip<br /> - Follow us at @ladyumbrellaltd <br />
  15. 15. And that’s a wrap..<br />Thank you for listening..<br />Any questions?<br />