Q 1/5 Piyush Gupta IITK

1. Competitive dynamics
How can Market
Expand the Total
Market and Defend
Market Share?

2. First thing First
Increase
Total
Market
Demand

3. Attract New
Customers
Create More
Usage
2 Ways to
Expand
Market
Demand

4. Method 1: Attract New Customers
Adapt to these
Strategies
Market Penetration
New Market Segment
Geographical Expansion

5. ACT II
Popcorn
Attract New Customer

6. Method 2: Create More Usage
Additional Opportunities
to Use the Brand
Finding New Ways to Use the
Brand
Key
Points

7. To Increase the Frequency of Consumption:
Bring Innovation in Product
Micromax LED TV Kurkure New Variants

8. Pro-Active
Marketing
Defensive
Marketing
2 Ways to
Defend
Market
Share

9. Method 1: Pro-Active Marketing
Key
Requirements
Innovation
Risk Taking Capacity
Future Vision &
Willingness of Investment
Future Vision &
Willingness of Investment

10. Pro-Active Marketing: Apple

11. Method 2: Defensive Marketing
Avoid Losing
your
Customer Base

12. Key Defensive Strategies

13. Increase your Market share
•Differentiate Your Business
•Promote Your Product
•Know your Audience