2. Griffin Morris is a gregarious, diligent, intellectual
who values integrity, family and quality. He is
also competitive in nature, being a multi-athlete
all his life. From this, he has developed a strong
work ethic and applies that teammate like culture
into the workspace. Griffin also developed a
strong connection to the sport of Golf, starting at
age 5. This has driven him though his life and
now want to give back to the sport through the
Golf Entertainment Industry
IDENTITY
3. PROFESSION
Potential Job Titles:
• Brand Manager
• Public Relations Manager
• Salesperson
BRAND ARCHETYPE - Being the
Sage and Hero archetypes, I would
research and gather information on
all business decisions, as well as
analyze competitors decisions and
adapt.
Marketing Assistant for Golf Entertainment Industry
4. Hiring Managers
TARGET AUDIENCE
Rich Vecchio
Outreach Plan:
• Communicate with Eric Saperstein and begin to learn
and study the industry
• Connect through LinkedIn and set up a possible face to
face in person or through zoom
• Upon response or during their off season on tour
Director, Talent, and culture
at PGA Tour
Kristen Kalaw
Outreach Plan:
• Review website, complete job application, and research
TopGolf management to prepare questions for meeting
• Connect through LinkedIn and set up a meeting in
TopGolf Orlando
• Upon response or by June 2022
Office Admin at TopGolf
Orlando
Eva Talianova
Outreach Plan:
• Revise resume, review their website, and complete
their job application
• Email resume, application, and what I am looking for in
this job as well as connect with Eva on LinkedIn
• After getting a response or 1 month
Human Resources Director at
PopStroke
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Obtain an internship within the Golf Entertainment
Industry
‣ Have 25 LinkedIn qualified connections within
the industry by Jan 2023.
Mid Term: (2028)
• Develop an understanding for the Golf Entertainment
Industry
‣ 5 years work experience
‣ Find 10 challenges the company faces and
create my own solutions
Long Term: (2035)
• Launch my own Golf Entertainment Business
‣ Achieve 8% profit margins though a successful
business by Jan 2038
‣ Franchise to multiple locations (min 3) by Jan
2040
7. I create profit within the golf entertainment
industry by strategically creating marketing
strategies through thorough analysis and
research.
PROMISE
8. CREDENTIALS
Work Experience:
• Wilton Sport and Fitness- Receptionist
• Rolling Hills Country Club- Caddie/Bag
Room Clerk
Education:
• Sports Marketing and Media, B.S., Full Sail University (Exp.2023)
Leadership Roles:
• Lead school climate committee both
junior and senior year of High School
• Captain of High School Wrestling team
Junior and Senior year
• Captain of High School Football team
Senior Year
9. COMPETITION
Tyler Mikes
Industry Experience:
• 2 Years 9 Months Industry Experience
Education:
• Full Sail University
• Sports Marketing and Media (2020)
Noteworthy Experience:
• Orlando City SC Volunteer
• Florida Citrus Sports Volunteer
• Miami Dolphins Event Volunteer
Skills and Proficiencies:
• Market Research - 0 endorsements
• Social Media - 0 endorsements
• Microsoft Programs - 0 endorsements
Overall Online Presence:
• Has 219 Connections, Custom Banner Image Relevant
to Field of Study, Professional Headshot, Very Detailed
Profile, Was Active but now not as much, Custom
LinkedIn URL
• Grade: Superior, 85 out of 100
HEADSHOT
Griffin Morris
Industry Experience:
• 0 years industry Experience
Education:
• Full Sail University
• Sports Marketing and Media (Exp. 2023)
Leadership Experience:
• High School Climate Committee Leader
• Multi Sport Captain in High School
Skills and Proficiencies:
• Project Management - 0 endorsements
• Public Speaking - 0 endorsements
• Analytical Reasoning - 0 endorsements
Overall Online Presence:
• Has 5 Connections, Relevant Custom Banner,
Professional Headshot but can be better, Not very
Detailed Profile, Not very active on Social Media but is
starting too. Custom LinkedIn URL
• Grade: Average, 70 out of 100
10. COMPETITION
Jacob Dennis
Noteworthy Experience:
• Developed an Intrapreneurial Business Proposal for the
San Antonio Spurs
• Marketing Director at Dominion Design and Integration
Griffin Morris
Industry Experience:
• 10 Months Industry Experience
Education:
• Full Sail University
• Sports Marketing and Media (2022)
Skills and Proficiencies:
• Leadership - 1 endorsements
• Social Media Marketing - 0 endorsements
• Search Engine Optimization - 0 endorsements
Overall Online Presence:
• Has 108 Connections, Great Custom Banner,
Professional Headshot, Very Detailed Profile, Not Much
Activity, Custom LinkedIn URL
• Grade: Superior, 90 out of 100
Industry Experience:
• 0 years industry Experience
Education:
• Full Sail University
• Sports Marketing and Media (Exp. 2023)
Leadership Experience:
• High School Climate Committee Leader
• Multi Sport Captain in High School
Skills and Proficiencies:
• Project Management - 0 endorsements
• Public Speaking - 0 endorsements
• Analytical Reasoning - 0 endorsements
Overall Online Presence:
• Has 5 Connections, Relevant Custom Banner,
Professional Headshot but can be better, Not very
Detailed Profile, Not very active on Social Media but is
starting too. Custom LinkedIn URL
• Grade: Average, 70 out of 100
11. BRAND POSITION
For the golf entertainment industry who need new
marketing strategies, I provide innovative
marketing strategies because of my
understanding of the future of the golf
entertainment industry and have the drive and
adaptability to make positive change within the
industry
12. NETWORKING &
MARKETING
Industry Events & Organizations
• PopStroke
‣ April 2022 | Orlando
• TopGolf
‣ April 2022 | Orlando
• Creative Golf Marketing
‣ Jan 2023 | Kansas
Digital Marketing
• Primary Content: I want to create personalized marketing
strategies for individuals to see based on their preferences. I
then want to be able to analyze their engagement and adapt
accordingly.
• Primary Tools: I will be using Instagram, Facebook, and
Email chains to help promote businesses. This will be done
often and attempt to be as personalized as possible.
• Website: Moving forward, I will use my Portfolio Website to
showcase my work to future employers as well as develop a
deeper understanding of who I am as an individual.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for someone around their 30’s that I can
relate to who has been in the golf entertainment
industry their entire working career. They should have a
business first mindset and lifestyle, while still enjoying
the game of golf. Want to establish relationship by June
2022
Formal Education
• Full Sail University, Sports Marketing and Media
(Exp. Spring 2023)
Technical Skills
• Search Engine Optimization - LinkedIn Learning, May
2022
• Business Project Management - Full Sail, December
2022
• Adobe Creative Cloud Proficiency - LinkedIn Learning,
July 2022
Soft Skills
• Public Speaking - LinkedIn Learning, June 2022
• Leadership and Organizational Behavior - Full Sail,
March 2023
• Critical Thinking - LinkedIn Learning, June 2022
14. Griffin Morris
You know how golf entertainment companies fall behind and become out of
date? Well, what I do is create research based marketing strategies to
ensure they are up to date and ahead of the times. In fact, I have created
many possible strategies based on what I believe needs updated within the
industry.
15. REFERENCES
Brand quiz - kaye putnam: Psychology driven brand strategist.
Kaye Putnam | Psychology Driven Brand Strategist. (2022,
January 8). Retrieved April 6, 2022, from
https://www.kayeputnam.com/brandality-quiz/
Courses : Sports marketing & media. Full Sail University. (n.d.).
Retrieved April 10, 2022, from
https://www.fullsail.edu/degrees/sports-marketing-and-media-
bachelor/courses
Customer relations manager - linkedin. (n.d.). Retrieved April 10,
2022, from https://www.linkedin.com/in/dennisjacob
Eva Talianova - linkedin. (n.d.). Retrieved April 10, 2022, from
https://www.linkedin.com/in/eva-talianova-9b648324
Home: Creative golf marketing. CGM. (n.d.). Retrieved April 10,
2022, from https://www.creativegolfmarketing.com/
Kristen Kalaw - office Admin - Topgolf | LinkedIn. (n.d.). Retrieved
April 10, 2022, from https://www.linkedin.com/in/kristen-
kalaw-925991193
Rich Vecchio, SHRM-SCP - director, talent and ... - linkedin. (n.d.).
Retrieved April 10, 2022, from
https://www.linkedin.com/in/richardvecchio
Rolling Hills Country Club. (n.d.). Retrieved April 10, 2022, from
https://www.rhcconline.com/club/scripts/section/section.asp
Tyler Mikes - event volunteer - florida citrus sports | linkedin. (n.d.).
Retrieved April 10, 2022, from
https://www.linkedin.com/in/tyler-mikes
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
