This is a project I finished during my Personal Branding class at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Bryan Maxberry
Project & Portfolio I: Week 1
May 6th, 2023

2. First and foremost, I am a loving husband and father. My professional
career is rooted in sales and management. Things that consume my free
time revolve around video games and sneakers. I have been fortunate
enough to merge my passions with my career history. After working as a
retail store manager for companies like Genesco, Luxottica and
GameStop I was able to pivot into a PlayStation Representative. Working
for Sony Interactive Entertainment opened my eyes to a world I am
driven to be a part of.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Marketing Coordinator
• Product Manager
Innocent Archetype -Based on my Innocent
brand archetype my main goal is to keep things simple and
straight forward. I will also
fi
nd a positive in all things. I plan to
do what is right for the brand, product and consumer.
Market Manager for Video Games Industry

4. Recruiters
TARGET AUDIENCE
Chris Anderson
Outreach Plan:
• I plan to follow Chris on LinkedIn.
• I will message him on LinkedIn and explain my interest in the
company.
• I will follow up one week after reaching out to Chris.
Recruiter at Schell Games
LinkedIn Member
Outreach Plan:
• I will spend time on my LinkedIn pro
fi
le to get access to this
individual’s network.
• I will message this individual through LinkedIn
• I will reach out one week after messaging this individual.
People Operations Manager at
Humble Bundle
Chanelle Guillaume M.ed
Outreach Plan:
• I will connect with Chanelle on LinkedIn
• I plan to message Chanelle within LinkedIn
• I will follow up with Chanelle one week after sending the
fi
rst initial
message
Recruiter at Bandai Namco

5. GOALS
Short Term: (Immediately After Graduation)
• I plan to apply to work for a company that truly inspires me.
‣ I will apply to work for a company in the games industry
once a month.
Mid Term: (5-10 years)
• I will be a part of a Marketing/Brand team at a major video game
publisher.
‣ I will show my value by being an asset at whatever company
I am currently working for. I intend on exceeding all quarter
and annual KPI goals.
Long Term: (15-20 years)
• I will be a senior or lead Marketing/Brand manager at a major video
game publisher.
‣ This will be measured by the success of brands and
products I previously worked on.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Collaboration
SOFT
HARD
Novice / Adept / Expert
Storytelling Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Operation Analysis
SOFT
HARD
Novice / Adept / Expert
Systems Evaluation Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Persuasion Novice / Adept / Expert

7. I promise to constantly grow and never get comfortable.
PROMISE

8. CREDENTIALS
Work Experience:
• PlayStation Representative, launched God of War
(2018), Supported events team at E3 (2018)
• Retail store Manager (2009 - 2017), managed the
launch of PlayStation 4 and Xbox one
Education:
• Walnut Hills High School Graduate 2005
• Digital Marketing, B.S., Full Sail University 2024
Volunteer work:
• Produce and Manage the livestream for my church
(The Living Water Ministries Cincy)

9. COMPETITION
Madison Hongell
Industry Experience:
• Recent Full Sail University Graduate
Education:
• Digital Marketing, BOS, Full Sail University
Leadership Experience:
• Photography Assistant
Skills and Pro
fi
ciencies:
• Adobe Photoshop
• Social Media Management
• Time Management
Bryan Maxberry
Overall Online Presence:
• Over 500 connections, open to work banner, professional
headshot, and a detailed pro
fi
le
Industry Experience:
• 4 years as a PlayStation Representative
Education:
• Currently a student at Full Sail University
Leadership Experience:
• Over a decade of management experience
Skills and Pro
fi
ciencies:
• Adobe Photoshop
• Microsoft O
ffi
ce (word, excel, powerpoint, etc)
• Public Speaking
Overall Online Presence:
• New to Linkedin
• About 1,000 followers on Facebook
• Over 500 followers on Instagram

10. COMPETITION
LinkedIn Member
Noteworthy Experience:
• Former Performance Marketing Creative Manager at
Activision
Bryan Maxberry
Industry Experience:
• Former Performance Marketing Creative
Manager at Activision
Education:
• N/A
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• Cannot access this individual’s pro
fi
le
Industry Experience:
• 4 years as a PlayStation Representative
Education:
• Currently a student at Full Sail University
Leadership Experience:
• Over a decade of management experience
Skills and Pro
fi
ciencies:
• Adobe Photoshop
• Microsoft O
ffi
ce (word, excel, powerpoint, etc)
• Public Speaking
Overall Online Presence:
• New to Linkedin
• About 1,000 followers on Facebook
• Over 500 followers on Instagram

11. BRAND POSITION
Recruiters will get someone who is consistent and driven to help
those around him to grow.
“SOLID”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• GDEX
‣ June 22 - 25, 2023 | The Greater Columbus Convention Center
• PAX East
‣ March 21 - 24, 2024 | Boston Convention and Exhibition center
• Cincinnati Comic Con
‣ September 22 - 24, 2023 | Duke Energy Convention Center
Digital Marketing
• Primary Content: I would create short videos highlighting memorable
moments from each event. Also create a video showcasing the over all
event. I would then share pictures of things that happened at the events.
• Primary Tools: I would use Youtube, Instagram, Facebook and Twitter
to share my content. I would use Youtube once per event. I would use
Facebook, twitter and Instagram once a day.
• Website: I would Share my Portfolio to hiring team members who are
actively recruiting.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to
fi
nd a mentor who has worked their way to where
they are. Someone who has earned everything they
achieved.
Formal Education
• Digital Marketing Bachelor’s Degree (Full Sail University
Technical Skills
• Database Management 2024 (LinkedIN Learning)
• Adobe Analytics 2024 (LinkedIN Learning)
• Enterprise resource planning 2025 (LinkedIN Learning)
Soft Skills
• Persuasion 2024 (LinkedIN Learning)
• Social Perceptiveness 2024 (LinkedIN Learning)
• Negotiation 2024 (LinkedIN Learning)

14. Bryan Maxberry
Are you having issues promoting products or services?
Well my boots on the ground techniques have helped increase awareness of games
like Marvel’s Spider-man and both Horizon games.
“

15. REFERENCES
-adequate. (2023). PAX East 2024 Information. www.fancons.com. Retrieved May 7, 2023,
from https://fancons.com/events/info/10875/pax-east-2024
-Chanelle Guillaume, M.Ed. www.Linkedin.com. (2012). Retrieved May 7, 2023, from https://
www.linkedin.com/in/chanelleguillaume/
-Chris Anderson. www.Linkedin.com. (2013, January). Retrieved May 7, 2023, from https://
www.linkedin.com/in/talentrychris/
-Cincinnati Comic Expo. www.cincinnaticomicexpo.com. (2023). Retrieved May 7, 2023, from
https://cincinnaticomicexpo.com/
-Goodman, J. (2019). photograph, Toronto Canada.
-Heimann, L. (2019). Young people entering Gamescom 2019. photograph, Cologne, Germany.
-Linkedin corporation. (2022, November). Adobe Analytics Essential Training .
www.linkedin.com. Retrieved May 7, 2023, from https://www.linkedin.com/learning/
topics/adobe-analytics?u=50813145
-Linkedin corporation. (2020, November). database management. Linkedin Learning.
Retrieved May 7, 2023, from https://www.linkedin.com/learning/search?
entityType=ALL&keywords=database%20management&language=en_US&spellchec
k=true&u=50813145
-Linkedin corporation. (2022, October). Enterprise Resource Planning. www.Linkedin.com.
Retrieved May 7, 2023, from
keywords=enterprise%20resource%20planning%20erp&u=50813145
Linkedin corporation. (2021, May). Negotiation skills. www.linkedin.com. Retrieved May 7, 2023,
from https://www.linkedin.com/learning/topics/negotiation?u=50813145
Linkedin corporation. (2021, May). The 10 Essentials of In
fl
uence and Persuasion.
www.linkedin.com. Retrieved May 7, 2023, from https://www.linkedin.com/learning/
search?
entityType=ALL&keywords=persuasion%20and%20in
fl
uence%20skills&language=en
_US&spellcheck=true&u=50813145
Linkedin Member. www.linkedin.com. (n.d.). Retrieved May 7, 2023, from https://
www.linkedin.com/search/results/people/?
keywords=Performance%20Marketing%20Creative%20Manager%20at%20Activision&
origin=GLOBAL_SEARCH_HEADER&sid=w%3BV
Linkedin Member. www.linkedin.com. (n.d.). Retrieved May 7, 2023, from https://
www.linkedin.com/search/results/people/?
keywords=people%20operations%20humble%20bundle&origin=SWITCH_SEARCH_VE
RTICAL&sid=V**
Madison Hongell. www.linkedin.com. (2020). Retrieved May 7, 2023, from https://
www.linkedin.com/in/madison-hongell/
Marketing Managers. www.Onetonline.org. (2023, April 18). Retrieved May 7, 2023, from
https://www.onetonline.org/link/summary/11-2021.00
Multivarious HQ LLC. (2013). GDEX. www.thegdex.com. Retrieved May 7, 2023, from
https://www.thegdex.com