1. WIPRO
'PLAY MY CONTENT'
SOLUTION
With the widespread adoption of smart phones and tablets and
3G and 4G LTE cellular technologies, today’s consumer is
rapidly becoming accustomed to the immediate gratification of
watching high-definition media-rich digital online content
anyplace, anytime, on any portable device.
Market research reflects this dramatic surge in global mobile
data usage and the skyrocketing consumption of video and
other media content. According to Cisco forecasts, global
mobile data traffic grew 81% in 2013 and mobile video traffic
was 53% of the total traffic by the year’s end.The explosive
growth in demand for digital online media and data is primarily
driven by the consumers’ thirst for:
Given that market researchers project global LTE revenues will
reach $265 billion by 2016, this represents a tremendous
opportunity for communications service providers (CSPs),
studios, media and advertising companies to capitalize on this
brisk mobile market. However,despite the exponential growth
of mobile video traffic, monetization of these entertainment
assets has not kept pace with data traffic. According to Ovum
global mobile broadband revenues will grow at only a CAGR of
11%, which translates to only twice the revenues as compared
to 2012. Solution also caters to take a cut in the fast growing
Mobile advertisement market of $20B
Without a secure,rights-protected and piracy-free platform for
delivering content on-demand to consumers, many content
owners find it challenging to monetize their online digital
libraries and media assets.
WIPRO SOLUTION
‘Play My Content’ is Wipro’s new platform encompassing all of
the functionality that CSPs, media companies, content owners
and advertisers need to control consumers’ access to their
high-definition multimedia assets while accepting payment for
consumption on-demand.
‘Play My Content’ is a unified, multi-tenant solution that
includes:
Portal integration with studios and value-added services,
(such as E-books, Bollywood/Hollywood, sports, games,
music, etc.)
Digital content store, integrated campaign management and
recommendations engine
Metadata and digital rights management (DRM) to protect
assets
Enterprise-grade security and privacy with region-wise
protection and device locking
Master content library, content distributor and streaming
server
Multi-currency payment gateways and CRM billing
Analytics and Search Engine
Advertising engine for generating additional revenue through
ad sales
Option to enjoy content Ad-Free HD content
Consumer access via PC, set-top box, tablet or smartphone
Motion pictures, television shows and sports coverage
Music
Games
Social Networks
Online newspapers, magazines, and other publications
Location-based services, such as maps
1
CiscoVisual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-18
2
Mobile Broadband Connections and Revenues Forecast: 2013-18, Ovum.
