1. 1
Summary of Questionnaire Results
I distributed 11 questionnaires to a sample of my target audience (11 males, social class c1/c2 and who’re
interested in hip-hop music.
My questions are displayed in black text and the analysis/summery of the question is highlighted in red,
bold and italics.
1. Are you :
Male- aged 16-24 and interested in Hip hop music? (Circle Yes/No)
A: 100% of respondents answered yes to this question.
What Hip hop music bands/artists do you currently listen to?:
………………………………………………………………………………………
A: The main (50% or above) bands/artists given were:
• Kanye West
• Eminem
• Jay-z
2. What attracts you to Hip hop music?
• The lyrics of the songs
• The instruments and vocals used
• The image of the Hip hop genre
• The artists
• Other (specify below)
………………………………………………………………………………………
A: The majority (50% above) of respondents are attracted to: ‘The lyrics of the songs’, ‘The instruments
and vocals used’ and ‘The artists’.
3. How much would you be willing to pay for a music magazine? (Please circle)
• Nothing
• Less than £1
• £1-£2
• £2-£3
• £3-£4
• More than £4
A: The overall majority of respondents chose the answer ‘£2-£3’. This was chosen by 7 out of 11
respondents.
4. Do you currently buy/read music magazines?
• YES ( If yes, please go on to ANSWER question 5. 11
• NO (If No please go on to answer question 6) 111111111
A: 9 out of 11 people said ‘No’ to this question and 2 said that they read music magazines.
5. Specify which music magazine(s) you buy and /or read.
1 – Gregory McLaney’s Research (Questionnaire)
2. 2
………………………………………………………………………………………
A: One of the people who answered this question said ‘Vibe’ and the other person answered ‘NME’.
. What do you like about this magazine?
…………………………………………………………………………………….
A: The two candidates that answered this question were the ones from the previous. The person who
reads ‘Vibe’ said they like ‘the artist’s features in the magazine.’ However, the respondent who
answered ‘NME’ said that they like that it has ‘a varied style’.
6. Why don’t you buy and or read music magazines? (tick the answers that apply)
• I don’t really know much about them
• They don’t interest me 11
• They don’t seem to be aimed at people like me
• They’re too expensive 111111
• I don’t buy/read any magazines
• Other reasons (please specify) ………………………………………
A: Two candidates never picked anything due to liking music magazines. On the other hand, six people
chose ‘They’re too expensive’ and two people chose ‘they don’t interest me’.
7. What would encourage you to buy a music magazine? (Please Circle)
• Free gifts 111111
• Competitions (win CDs, tickets, etc.) 11
• Exclusive news and interviews 11111
• Dates of oncoming gigs 111111
• Cheap price 111111
• other (please specify)
A: The majority of candidates chose for this question: ‘free gifts’, ‘exclusive news and interviews’ and
‘cheap prices’.
8. Which of the following magazines do you find the most eye-catching/appealing? (Circle response)
A B C D
A B C D
Please give reasons why?
………………………………………………………………………………………......
2 – Gregory McLaney’s Research (Questionnaire)
3. 3
A: The results for this question were quite close. 4 candidates answered C and then 3 candidates
answered A and the same for D. This showed that audiences mainly like magazine C. The majority of
respondents said that their reason for this was because it has a consistent theme.
9. What would you like to see on the cover of a music magazine?
Which of the following images would you like to see on the front of this music magazine? For
each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
Preferred images 0 1 2 3 4 5
/photographs for cover of
magazine
a) Several images
b) one main image of key
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
What specific images/
photographs associated
with Hip hop would you like
to see on the front cover
and would attract you to a
music magazine
A: From these results it was clear that people thought that several images was an okay idea, The most
common vote for this was 3. For question B the most common answer was 4 meaning people strongly
agree that there should be pictures of artists/bands. For Question C, 2 was the most common answer
meaning that the respondents think that's a bad idea to include music props and instruments. For
question D, 5 was answered the most times meaning, respondents think that bright colours are vital in
magazines. For question E 1 was the most common answer meaning respondents don't want dark
colours in hip-hop music magazines.
10. What contents would you like to see in this Hip hop music magazine?
To what extent do you agree or disagree that the following would be good content for this
music magazine
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the music
scene
Info about particular bands/
artists
Gossip
Latest news
Fashion
Other (please specify)
3 – Gregory McLaney’s Research (Questionnaire)
4. 4
…………………………………………………………………………………………
A: The overall result of this was the for gigs and guides a huge majority of respondents voted that they
strongly agree to see gig guides in music magazines and this was the same for general information and
gossip. It's clear what people want in the magazines however many people never answered the 'other'
section. Therefore, I cannot retain further more accurate information on what to include in my
magazine.
11. What would you like to see in a double page spread article that would feature in this magazine:
Which of the following images would you like to
see on the front of this music magazine? For each
one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a Hip hop
artist/band Article about the
Hip hop scene
General article about main
Hip hop developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs associated with
Hip hop would you like to see
on the front cover and would
attract you to a music
magazine
A:
• 'Interview with a Hip hop artist/band Article about the Hip hop scene' – Results from this
question were answered by the respondents and the majority voted 4 meaning that the
questioned respondents think that an interview would be a good aspect to the magazine.
• 'General article about main Hip hop developments' -The majority of respondents voted 3
meaning that it would be a good idea to have a general article but not an amazing idea.
• 'Musical instruments/props' – The majority of respondents voted 4. Henceforth, it would be a
good initial idea to include props and instruments associated with hip-hop.
• 'Bright colours' – The majority voted 5 for bright colours. Therefore, respondents think that it
would be a good idea to include bright colours in hip-hop magazines.
• 'Darker colours' – The majority voted 2 for this. Evidencing, that it wouldn't be an amazing
idea to add dark colours in to a hip-hop magazine.
Thank you for taking part in this research.
4 – Gregory McLaney’s Research (Questionnaire)
