Humayra Suleman is creating a music magazine targeting 16-32 year olds of all genders. The 11-question survey asks about music preferences, willingness to pay for magazines, interests in different magazine content and designs. Respondents are asked to rate their agreement with potential magazine contents and covers using a scale from 0-5. The purpose is to design the magazine around readers' tastes in music and magazine features.
1. Humayra Suleman
Questionnaire
I am currently involved in making a music magazine that focuses on a wide range of music.
This is to specify to everyone’s exact tastes. My target audience are both females and
males aged 16-32 year olds; however any other aged people are free to read and purchase
the magazine. As they would be interested in the similar types of music genres allowing me
to produce articles and posters relevant to the readers taste. I would be very grateful if you
could answer the following questions about music magazines by selecting/ticking the
answers that apply.
1. Are you aged between the ages of 16-24?
……..
2. What music/artists/bands do you currently listen to?
………………………………………………………………………………………
3. What attracts you to this type of music?
The lyrics of the songs
The instruments and vocals used
The image of genre
The artists/bands
Other (specify below)
………………………………………………………………………………………
4. How much would you be willing to pay for a music magazine? (Please circle)
Nothing
Less than £1
£1-£2
£2-£3
£3-£4
More than £4
5. Do you currently buy/read music magazines?
YES (If yes, please go on to ANSWER question part (a) of the question)
NO (If No please go on to answer question 6)
(a)Specify which music magazine(s) you buy and /or read and what you like about them.
…………………………………………………………………………………………………………………………………….
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2. Humayra Suleman
6. Why don’t you buy and or read music magazines? (Tick the answers that apply)
I don’t really know much about them
They don’t interest me
They don’t seem to be aimed at people like me
They’re too expensive
I don’t buy/read any magazines
Other reasons (please specify) ………………………………………
7. What would encourage you to buy a music magazine? (Please Circle)
Free gifts
Competitions (win CDs, tickets, etc.)
Exclusive news and interviews
Dates of oncoming gigs
Cheap price
Other (please specify)
8. Which of the following magazines do you find the most eye-catching/appealing? (Circle
response)
A B C D
A
A B C D
F G H 2
E
3. Humayra Suleman
Please give reasons why?
………………………………………………………………………………………......
9. What would you like to see on the cover of a music magazine?
……………………………………………………………………………………………
Which of the following images would you like to see on the front of this music
magazine? For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
Preferred images
/photographs for cover
of magazine 0 1 2 3 4 5
Several images
one main image of key
artist/band
Musical
instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs would you
like to see on the front
cover and would attract
you to a music
magazine
10. What contents would you like to see in this music magazine?
To what extent do you agree or disagree that the following would be good
content for this music mag
Examples of appropriate
content 0 1 2 3
Gig guides
General info about the
music scene
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4. Humayra Suleman
Info about particular
bands/ artists
Gossip
Latest news
Fashion
Other (please specify)
…………………………………………………………………………………………
11.What would you like to see in a double page spread article that would feature in
this magazine:
Which of the following images would you like to see on the front of
this music magazine? For each one could you tell me how strongly
you agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with a
artist/band Article about
a scene
General article about
main developments
Musical
instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs would you
like to see on the front
cover and would attract
you to a music magazine
Thank you for taking part♥
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