So mebizlife where do i fit in all of this

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This document discusses how social media is changing how companies operate. It notes that companies should expect discomfort during the transition to more social ways of working. It then asks a series of questions about reader's experience with and views on social business functions, roles, ownership, and adoption challenges. The document aims to explore how companies can best leverage social media for success.

Technology

Greg
Lowe
(@Greg2dot0)

Enterprise
Social
Networking
Strategist

Social
is
changing
the
way
companies
get
things
done.

Expect
to
be
uncomfortable
during
the
transition

How
long
have
you
been
involved?

>
3
yrs

2-‐3
yrs

1-‐2
yrs

<
1
yr

What
organiza6on
are
you
in?

HR

Marketing

Communications

IT

Small
business

Other

None

Social
Business
func6ons

—  External
Collaboration
(sCRM)

—  Social
Media
monitoring

—  Internal
Collaboration
(E2.0)

—  Customer

—  Fan/Critic

—  Employee

What
roles
are
there?

—  Visionary
(Champion)

—  Community
Manager
(Owner)

—  Advocate
(Supporter)

—  Participant
(Contributor)

—  Spectator
(Lurker)

—  Detractor
(nay-‐sayer)

• Stakeholder

• Sponsor

Who
should
own
it?

—  IT

—  Communications

—  Marketing

—  HR

—  Strategy

—  Executives

—  CTO

The
Adop6on
Chasm

Geoﬀrey
A.
Moore
‘s

You
are
Adoption
Model

here

Image
Courtesy
of:
Linux
Journal

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So mebizlife where do i fit in all of this

1. Greg Lowe (@Greg2dot0) Enterprise Social Networking Strategist

2. Social is changing the way companies get things done. Expect to be uncomfortable during the transition

3. How long have you been involved? > 3 yrs 2-‐3 yrs 1-‐2 yrs < 1 yr

4. What organiza6on are you in? HR Marketing Communications IT Small business Other None

5. Social Business func6ons —  External Collaboration (sCRM) —  Social Media monitoring —  Internal Collaboration (E2.0) —  Customer —  Fan/Critic —  Employee

6. What roles are there? —  Visionary (Champion) —  Community Manager (Owner) —  Advocate (Supporter) —  Participant (Contributor) —  Spectator (Lurker) —  Detractor (nay-‐sayer) • Stakeholder • Sponsor

7. Who should own it? —  IT —  Communications —  Marketing —  HR —  Strategy —  Executives —  CTO

8. The Adop6on Chasm Geoﬀrey A. Moore ‘s You are Adoption Model here Image Courtesy of: Linux Journal

9. Success Areas —  Expertise Location —  Process Improvement —  Silo Busting —  Peer-‐Peer Support —  Accelerated Innovation —  Social Learning (L&D) —  Brand Positioning & Awareness —  Competitive Threats —  Customer Support —  Talent acquisition —  Product Feedback

10. Where do you see success?

So mebizlife where do i fit in all of this

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