The Dark Side of Enterprise 2.0
Kathleen Culver, Greg Lowe

Kathleen Culver
Business Analyst, Research Junkie and Skeptic
Greg Lowe
Social Media Strategist, Founding 2.0
Adoption Council member, Architect and STILL
Corporate Troublemaker

The promises of Enterprise 2.0
•Increased productivity
•Anywhere/anytime access
•Better sense of “connection”
•Unlock hidden expertise
•Everyone has a voice
•Consumer, not producer controlled
•Community is smarter than individuals
•Culture Change
Image used under Creative Commons from: Cessna 206

Flexible Access
Benefits
•More choices
•SME’s at the fingertips
•Fast answers to questions
•Better sense of connection
Image used under Creative Commons from: André Felipe de Medeiros'

Impact
More interruptions
Risks
Loss of productivity
Lost sense of accomplishment
Loss of deep analyses
Loss of flow
Image used under Creative Commons from: Ottoman42

Always On
Benefits
•Never disconnected
•Work/life balance
•Instant gratification
•I’m not alone
Image used under Creative Commons from: Fellowship of the Rich

Impact
No downtime
Risks
Less “play”
Risking tight connections
Burnout
Reduced performance

Always Virtual
Benefits
•Diverse inputs
•Work/life balance
•Lower Real Estate & travel expenses
•Green
Image used under Creative Commons from: fenstrebme

Impacts Risks
Loss of Face time Misunderstandings
Can’t emote very well ;*) Loss of information exchange
Less camaraderie and rapport
Image used under Creative Commons from: gari.baldi

New 2.0 Venues
Benefits
•Broader input/perspective (Crowd Sourcing)
•Multi-lingual advantages
•Building corporate knowledge
•New corporate behaviors and culture
Image used under Creative Commons from: ecstaticist

Impact
Exposure bias
Risks
Quiet ones crowded out
More noise
False statistical confidence
Old behaviors concealed in new clothes
Image used under Creative Commons from: Stuck in Customs

Information candy store
Benefits
•Easy access to SME’s
•Fast answers to questions
•Better sense of connection
Image used under Creative Commons from: jaeming

Impact
Information overload
Risks
Loss of productivity
More choices reduces confidence
Analysis paralysis
Decisions based on mis-information
Image used under Creative Commons from: luxomedia

Always Retrievable
Benefits
•No information loss
•Searchable
•Content rated & tagged
•Individuals are not information managers
Image used under Creative Commons from: dolescum

Impact
Big Brother
Risks
More posturing
No fresh starts

Bottom Line….NO WORRIES
•The Dark Side STILL can't be quantified
•Enterprise 2.0 is STILL safe from business case risks
•BUT … there may be costs to the individual

Mitigation
•Avoid “Alert Fatigue”
•Unplug yourself
•Make your smile count (in person)
•Remember the “Wall flowers”
•Filter out the noise
(“Eat Healthy, Exercise More”)
Image used under Creative Commons from: juicyrai

Easier said than done
Dopamine junkies
Fears ….
Disconnection
Invisibility
Seeming uncommitted
Imperfect foresight
Immunity to Change
Image used under Creative Commons from: Scorpions and Centaurs

Unplug Remember
Reach-out
Focus
Manage our attention as
vigorously as our time or money or
any resource dear to us

More information
http://313kec.wordpress.com/
http://greg2dot0.wordpress.com
Kathleen – kathleen.culver@alcatel-lucent.com
Greg – greg.lowe@alcatel-lucent.com