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ReputationPlus Introduction

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ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing realities.

This presentation is from the launch meeting which took place on June 15, 2010 at the Bryant Park Grill in New York City.

For more information on ReputationPLUS, please visit: http://www.visioncritical.com/what-we-do/products/reputation-measurement/

Published in: Business, Technology
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ReputationPlus Introduction

  1. 1. ReputationPLUS+ Introduction<br />Bryant Park Grill<br />June 15, 2010<br />
  2. 2. Welcome<br />Matthew Worden<br />Director<br />ReputationPLUS+<br />Vision Critical<br />
  3. 3. OpeningRemarks<br />Angus Reid<br />Chief Executive Officer<br />Vision Critical<br />Angus Reid Public Opinion<br />
  4. 4. OpeningRemarks<br />
  5. 5. OpeningRemarks<br />Why ReputationPLUS+ Now<br />
  6. 6. Segmentingthe Citizenry<br />Andrew Grenville<br />Chief Research Officer<br />Vision Critical<br />
  7. 7. Segmentingthe Citizenry<br />Segmentation - a well-recognized tool in marketing, politics and communication.<br />ReputationPLUS+ analyzes reputation results in contact of six proprietary segmentations related to: Social/traditional media usage  Financial/investment confidence Technology adoption  Eco-sensitivity Shopping behaviors Citizen activism - our newest<br />
  8. 8. Active Leaders<br />13% US<br />high<br />Armchair Commentators36% US<br />Community Joiners<br />16% US<br />Outspokenness<br />Unengaged35% US<br />Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population<br />low<br />Knowledge<br />high<br />Activism Segmentation:<br />
  9. 9. Introducing the Activism Segments<br />
  10. 10. ReputationPLUS+A Peek into the Tent<br />John Gilfeather<br />Consultant to Vision Critical<br />Corporate Reputation<br />
  11. 11. Highlights<br />Backlash Blues<br />Affinity Works<br />Presence of Negatives<br />Activists Matter<br />Social Media Reach<br />
  12. 12. Data Source<br />
  13. 13. What We Know About All 54 Companies<br />Awareness <br />Familiarity<br />Overall Favorability<br />1-2 words come to mind<br />1-2 good points<br />1-2 bad points<br />23 Attributes<br />Deal/ever dealt with company<br />Recommend products/services<br />Recommend stock<br />Recall news – Traditional Media <br />Positive, negative, neutral<br />Attitudes more/less favorable<br />Recall news – Social Media<br />Positive, negative, neutral<br />Attitudes more/less favorable<br />
  14. 14. Highlights<br />Backlash Blues<br />
  15. 15. Highlights<br />Affinity Works<br />
  16. 16. Highlights<br />Affinity Works<br />FavorabilityTop 2 Box(54 Companies)<br />N = 800 for each company studied<br />
  17. 17. A Simple Typology<br />
  18. 18. Highlights<br />Presence of Negatives<br />
  19. 19. Highlights<br />Presence of Negatives<br />AverageAll Companies<br />N = 800 for each company studied<br />
  20. 20. Highlights<br />Presence of Negatives<br />AverageAll Companies<br />N = 800 for each company studied<br />
  21. 21. Highlights<br />Activists Matter<br />
  22. 22. Active Leaders<br />13% US<br />high<br />Armchair Commentators36% US<br />Community Joiners<br />16% US<br />Outspokenness<br />Unengaged35% US<br />Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population<br />low<br />Knowledge<br />high<br />Activism Segmentation:<br />
  23. 23. Benefits of ReputationPLUS+<br />Your Reputation Now - in the crucible of citizen activists, social media and key issues facing business and society.<br />Actionable Guidance for communications strategies and tactics (messaging, targeting, channels, etc.)<br />Competitive Advantage. Your strengths and weaknesses vs. industry competition and gold standards. <br />Accountability. Establishing benchmarks.<br />Consistent Metrics to evaluate relationships across a wide range of constituencies.<br />
  24. 24. Thank You!<br />

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