1. GERARD CAÑARES LUAGUE
 230 Carmen Ville Subd, Tunghaan, Minglanilla Cebu (091732218620)  E-Mail: gluague@yahoo.com
Objective
To be able to share my “Skills” which I gain for Twenty Years in sales, to other Liquor Company.
Experience
GINEBRA SAN MIGUEL ICN. 1995 to 2015
TERRITORY SALE’S MANAGER
 2013 – 2015
 TERRITORY SALES MANAGER FOR CENTRAL VISAYAS TERRITORY (Region 7 Except
Negros Oriental)
 Implemented Clustering Distribution
 Implemented Tactical Promotions.
 Implemented “House to House” Selling and Sampling.
 Awardee – The Only Territory that was able to Achieved both Target and Surpass Last Year’s Volume
for Visayas & Minadanao Area.
 (Cleanest Account Receivables’) All A/R’s are current with no past due.
 2011 – 2013
 TERRITORY SALES MANAGER FOR NORTH LUZON WEST (La Union, Ilocos Sur, Ilocos
Norte, Abra, Mountain Province, Benguet, Batanes and Baguio)
 Implemented Caravan Selling on Sundays prioritizing on interior Barangays
 Created Small Wholesalers to cater the small community with additional discounts. Priority Barangays
are areas that have security problems and interior barangays.
 Awardee – Number 1 TSM For The Year
 Awardee - National Highest Market Share Growth
 Awardee - National Highest Volume Growth
 Awardee – National Highest Penetration and Availability Growth
 2009 – 2011
 TERRITORY SALES MANAGER FOR EASTERN VISAYAS (Region 8, Samar, Leyte and Biliran)
 Implemented “Small But Many” Dealers. This is due to proximity of the area.
 Conducted “Caravan Bayanihan Selling” in Far Flung Barangays every other Sunday.
 Provided “Alternative Operation System” that caters island outlets.
 Awardee – Highest Market Share Growth in percentage.
 Awardee – Highest Penetration Growth in percentage.
 Awardee – Highest Availability Growth in percentage

2. 2
 2007 – 2009
 TERRITORY SALES MANAGER FOR NORTH GMA (Marikina, Quezon City, Caloocan,
Malabon and Part of Manila)
 Implemented Sunday Bayanihan Selling Sampling to Counter “Generoso” Brandy.
 Implemented Tactical Promotion that is competitor strong holds. (Mini Barangay Raffle. Grocery Pack
prizes)
 Implemented Store to store selling and “house to house” selling sampling.
 Awardee – Highest Market Share Growth
 Awardee – Highest Volume Growth of Area
 Awardee – Highest Volume for “Gran Matador” Brandy.
 2005 -2007
 January to June 2005
 TERRITORY SALES MANAGER FOR NORTH LUZON WEST CENTRAL (Tarlac, Bataan,
Zambales, Pangasinan)
 Terminated Three Dealers due to non-compliance to Company Policy.
 June 2005 to 2007
 TERRITORY SALES MANAGER FOR EASTERN VISAYAS (Samar, Leyte)
 OIC – Area Manager for three Months
 Implemented Clustered Distribution System
 Created Promo Team that will Focus in Key Cities on weekdays and in interior Barangays during
Week ends.
 Silver Awardee – 2nd
in Retail Trade Audit overall growth.
2004 -= 2005
TRADE AND PROMOTIONS MERCHANDISING HEAD GMA INCLUDIN PALAWAN
 Function as link of Sales, Marketing and Finance.
 Conceptualization of promotion to be implemented by sales people that will address the following.
 Increase Market Share
 Penetration
 Availability
2002 – 2004
SELLING SYSTEMS & TRAINING OFFICER – for North Luzon Area

3. 3
 In-charge of the Training needs of all sales personnel in the area, from Dealer Sale’s Personnel to the District
Sales Supervisors.
 To closely monitor the operation’s of each dealer and recommend for a better and cost efficient distribution
alternatives.
 Conduct assessments to all field sales personnel and recommend training modules to H.R.
 Prepares’ Operational Set-up for new dealers including profit and loss.
 Monitor the progress of each field individuals based on their performance and trainings.
 Conceptualize control systems to prevent each field personnel to commit using company funds.
 Member of the Admin Investigation Committee.
2000 - 2002
District Sales Supervisor SGMA – Muntinlupa, Las Piñas and Parañaque
 Handling three Dealers. Two Liquor and one Non-Liquor
 Multiple Awardee and Recognitions.
 DSS of the year once.
1995- 2000
Route Van Salesman – Makati, Taguig and Pateros
 Twice awardee for Salesman Of The Year
Education
College
 Philippines Air Force College Of Aeronautics’ 1991 - 1995
o Bachelor of Aircraft Engineering- Graduate
 Silliman University Dumaguete City 1983 - 1985
o Mechanical Engineering – Under Grad
 Saint Paul College Dumaguete City 1979 – 1983
o High School
 Saint Paul College Dumaguete City 1973 - 1979
o Elementary

4. 4
Skills
 I am the troubleshooter of the company, that’s why I have many assignments in Luzon and Visayas.
 I am a quick thinker, which I could provide immediate options on the problems encountered.
 People management is greatest asset. I always look into the welfare of my people for them to work
effectively.
 Computer Literate. (Excel, Word and Power Point)
 Driving even up to Ten Wheeler Trucks
Character References
 Mr. Manny P. Factor A.V.P. - Area Sales Manager for North Luzon (GSMI) 0197-
811-8230
 Ms. Monina N. Cortez A.V.P. - Area Sales Manager for Non Alcoholic Beverages (GSMI) 0917-804-1521
 Ms. Susan Tantiansu President – Greatlines Marketing Inc. (Multi Principal Dealer) 0917-
322-0221
GERARD C. LUAGUE
0917-322-1862