Gerard Cañares Luague has over 20 years of experience in sales, most recently working for Ginebra San Miguel Inc. from 1995 to 2015 in various territory sales manager roles in Luzon and Visayas. He implemented strategies like clustered distribution, tactical promotions, and caravan selling to increase market share and sales volume. He received multiple awards for his performance and achievements. Luague has a Bachelor's degree in Aircraft Engineering and skills in people management, problem-solving, and computer/driving abilities.