Danielle Pittman has over 20 years of experience in marketing and sales management for Verizon Wireless and Clinique. She has a proven track record of developing strategies to increase sales and revenue. Her experience includes producing sales analysis, developing marketing programs, project management, and people management with teams up to 1,000 employees.

1. DANIELLE PITTMAN
• 79 Nighthawk • Irvine, CA 92604 • (M) 949-677-4011 • dcpittman@mac.com
MARKETING MANAGER
Marketing & Financial Analysis/ Retail Sales / Project Management / People Management
SKILLS SUMMARY
• Extensive sales, marketing, and financial analysis experience
• Proven track record in sales, people management, reporting analysis and project management
• Strong strategic planning and execution skills
• Excellent interpersonal and communication skills
• Proficient in Microsoft Excel, Word and Powerpoint
PROFESSIONAL EXPERIENCE
VERIZON WIRELESS 2000 – Present
Sr. Consultant/Marketing Manager Irvine, CA (2007 – Present)
 Produced West Area sales analysis documents for Senior Leadership on a weekly, monthly and annual
basis; identified key sales trends and opportunities by region and for the Area
o Developed and implemented sales contests and recognition programs for the West Area retail
channel ; from business case concept to financial ROI, to the communication and post mortem
process; supporting the drive in the West Area to the #1 ranking in ARD, RGF and Pull Through.
Accessory of the Month revenue in the West Area was $6.5M higher than the #2 Area in
2014/2015; Revenue Generated Features delivered $4M more than the #2 Area in 2015
 Worked in tandem with the West Area finance team to develop, adjust and verify a sales performance
ranking scorecard for all West Area Retail employees at the employee, outlet and district level
 Crafted/edited weekly communications and retail agendas for the West Area Retail teams outlining new
product launches, key customer experience initiatives and top priorities
 Project managed the Wireless Workshop, Yelp Response, and Machine to Machine initiative for the West
Area from concept to merchandising, training and implementation
 Supported the Small Business in Retail initiative by testing and launching sales tools ; developed SMB
curriculum that launched nationwide; led face to face sales tool training for Retail employees
 Led the Circuit City Store within a Store initiative for the West Area; drove West to from the #3 to the #1
ranking in productivity by door for 12 consecutive months during the final year of operation
West Area Retail Director Irvine, CA (2003 – 2006)
 Retail Sales liaison to HQ and Area counterparts as well as Marketing, IT, Customer Service, Regional
Operations, Merchandising and Finance to improve operational execution
 Developed weekly and monthly sales growth analysis tools to rate, rank, and recognize employees at the
regional and district level
 Developed the concept of the Retail Scheduling Tool to improve efficiencies within the Retail Channel
 Developed Sales Programs and Merchandising Strategies to support the West Area Retail Store customer
and revenue growth
 West Area Project lead for the Store Within a Store concept launch at Circuit City
 Implemented, managed staff of over 1,000, and executed budget of more than $50M for third party
vendor services, Flextronics, which resulted in a 59% FRU/CLNR reduction and provided a $2.9M cost
savings

2.  Created the Weekly Retail Agenda process highlighting key launches and initiatives for the West Area
Retail stores
 Managed successful training and operational plans for launch of the Sarbanes Oxley auditing process
Director of Retail – Northwest Region Bellevue, WA (2000 – 2003)
 Increased responsibility from 11 retail stores and 4 kiosks to 39 stores and 16 kiosks in five states
 Increased retail channel production of gross adds from a base in 1999 of 36,800 to 263,700 in 2003
 Consistently delivered 8 of the top 10 volume kiosks in the West Area in 2002 and 2003
 Led the Northwest Retail team to deliver the most productive region by FTE in the West Area
 Led the Northwest Retail team to the #1 Region in the West Area in YoY Growth, Mystery Shop, Churn,
Accessory sales and Premium Plan sales
 First Region in the West Area to achieve a passing score (95) in the internal Compliance Audit Process
 Train team of 7 District Managers to drive sales performance, foster successful leadership and facilitate
the customer experience
CLINIQUE DIVISION/ESTEE’ LAUDER
Regional Marketing Director Seattle, WA (1995 – 1999)
 Elevated Clinique to the #1 prestige cosmetic brand in the Pacific Northwest in 1998
 Directed territory consisting of 99 department/specialty stores throughout six states in Pacific Northwest
 Achieved sales growth from $43 million in fiscal 1995 to sales of over $65 million in 1999. Exceeded
shipping quota for four consecutive years
 Created and maintained fiscal sales plans and financial budgets for territory. Exceeded P&L ratio
 Directed advertising strategies focusing on growth of basic and promotional business
 Trained account executives in achieving sales plan, forecasting, customer service and product
presentation
Account Executive Los Angeles, CA (1991 – 1995) and Columbia, SC (1988 – 1991)
 Pioneered opening of the largest department store account in Southern California
 Managed ordering/selling of product
 Selected as task force leader to implement new POS replenishment system
 Supervised 100 in-store employees in 25 branch stores along with two account coordinators (LA)
 Managed the ordering and selling of company products in 31 department stores (SC)
 Increased sales by 29% over two years by developing/implementing staff improvement (SC)
Kraft, Inc
Territory Manager New Orleans, LA (1986 – 1988)
 Merchandised all Kraft Dairy products in 90-store territory in SE Louisiana
EDUCATION
BA – Journalism, Michigan State University, East Lansing, MI 1986