coca cola formal proposal

1. Working Title:
Coca Cola, Summer Advert
Target Platform:
Any radio stations such as BBC Radio One because Coca Cola have the money and are able
to afford to promote their product on that platform.
Genre:
Radio
Language / Territories
Worldwide because Coca Cola is normally advertised across the world because it’s bought
everywhere. But my advert is in English so I would advertise my advert in countries that speak
English.
Synopsis / Treatment / Story / How the game plays:
My product is about a vampire who is in an alleyway and enjoying the dark, gloomy weather when
all of a sudden, the sun comes out and beach music starts playing. He gets a coke given to him to
cool him off and enjoys the rest of his day.
One Line Sales Pitch:
Coca Cola, for everyone, even vampires!
Style (similar products and graphical style):
https://www.youtube.com/watch?v=5k8mGU54V2U they will be similar to all Coca Cola adverts because
it’s related to the theme because it’s summer, fun and humorous. The duration of the advert is different to
mine as the original is 1 min long whereas mine is 18 secs long.
Audience:
My target audience is 16-19 year olds which are young adults as they are more likely to drink Coca
Cola. The type of people that this is targeting are everyday people that you would see on the street.
Legal & Ethical Considerations:
There is nothing offensive on my advert.