Here is my portfolio developed on my personal brand.

1. Portfolio Project By: Georgea Soufia
“Developing a new way of looking at yourself.”

2. Arena
• High Top clothing business.
• Sell emotional connection through my DJ social media.
• For sport-chic type of people.
• Combine music with clothes.
• Inspire freedom.

3. Identity
• Brazilian DJ dreamer.
• Life-time spent watching my father build a business.
• Seeking for inspire people though my music and the way
I dress.
• Core values: Creativity, Uplifting, Passionate and Unique.

4. Skills
• Fashion Coach / Stylish DJ.
• Innovation Seeker.
• Combine different things and make them work.
• Appreciate the different.
• Persuasive skills, service oriented, social
perceptiveness.

5. Profession
• I can combine different types of clothes and at the
same time express myself according to my mood.
• Hard-working.
• Good at working under pressure.
• Competition lover.
• Top Shop as a competitor.

6. Credentials
• Team leader.
• Focus.
• Persistent.
• Will keep it up with modernity and new trends.
• Inspired by Top Shop and Zara company.

7. Promise
• Personal connection.
• Inspirational images and phrases written on clothes.
• Quality materials that last longer.
• Combination of accessories.
• Sponsor electronic music artist around the world.

8. Positioning
• Have experience in all levels inside this
business.
• Traveler and culture appreciator.
• Three different distinct nationalities.

9. Audience
• Investors, such as TopShop owner.
• People interesting in music and fashion.
• Alternative people.
• Sport people.
• People with peculiarities.

10. Networking
&
Marketing
• Through my concerts I will have songs and ways of
introducing my products.
• Through social media introduce styles and ways of using
them.
• Use my relationship with Youtubers and relatively
famous people in order to market my brand.
• Propose collaborations with famous brands, such as
Gucci.

11. Competitors
• TopShop, TopMan, Zara.
• They hire people who are visionary, inspire others and
have a great eye for the new and next.
• I would like to work the same way with better quality
products.
• Natalie Terrance, a entertainment business graduated in
2017 at Full Sail.
• Philip Green, Arcadia Group owner, which owns Topshop.

12. Professional
Development
• Work on my public speaking skills.
• Build my career throughout my days until I reach my
goal.
• Study fashion in Milan while building my brand and
working as a DJ.
• Find a woman mentor that has an entrepreneur
experience for more than 10 years and had failed before
reaching her goal.

13. Goals
• I want to change people’s perception on me as a business person,
such as progressing my social medias by deleting irrelevant
contents and improving my Linkedin by 40% by the end of 2019.
Be able to do concerts in different cities/countries introducing
my way of dressing. Therefore, inspire others is what I seek.

14. References
• http://www.sicces.co.in/dreamzone/becoming-successful-fashion-designers-skills/
• https://www.thisismoney.co.uk/money/markets/article-2849498/Topshop-owner-Sir-Philip-Green-
embarks-international-push-turn-BHS-losses-rise-21m-year.html
• https://wellmadeclothes.com.au/articles/TopshopAustraliaVoluntaryAdministration/
• https://www.nola.com/business/index.ssf/2018/10/zara_opening_lakeside_mall.html
• https://iguatemi.com.br/saopaulo/eventos/fashion-music
• http://bohobunnie.com
• https://www.google.com/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=2ahUKEwim9dHk_8PgAhVpkuAKHeBiA-
AQjhx6BAgBEAM&url=https%3A%2F%2Fwww.wsj.com%2Farticles%2FSB100014241278873241035
04578375903938246098&psig=AOvVaw3PD2MAzbI4VpxXJo59BRKt&ust=1550535078801523
• https://www.adorama.com/alc/dj-equipment-guide-how-to-build-a-beginner-dj-setup
• https://www.linkedin.com/company/topshop-topman/
• https://www.linkedin.com/learning/entrepreneurship-foundations
• https://www.linkedin.com/in/natalieterrance/
• Ziprecuiter.com