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Highonpower - Social Media Marketing.
- 1. High On Power 2015 Case Study Client: High Ultra Lounge Vertical: Leisure Key Services: Food & Beverage, Lifestyle, Luxury
- 2. Category 17) Design Abby Sub-Category O)Use of Illustration
- 3. OBJECTIVE Objective of the entered work was to promote a tailor made cocktail menu and create social media and print creatives for the same. The illustrations had the perfect amalgam of humor and politics. They were represented with the caricatures of ten most influential political leaders around the world.
- 4. CREATIVE SOLUTION ONLINE • Facebook • Twitter • Whatsapp • LCD OFFLINE • Standee • Backdrop • Menu • Tickets • Cut out
- 6. Branding High On Power Logo We decided to give High Logo a powerful makeover. Power is all about being on top, so we implemented this idea. How? By placing two tall cocktail glasses connected by the classic High red dash. The logo was used for all the Facebook posts and acted as an identity solely dedicated to the event.Thus branding itself as an event.
- 16. STANDY We carried forward the social media campaign to print, with the aim of creating a high recall value. The standee creative focused on the ten leaders of the world trying to get their share of limelight. Proving that politics can be more intoxicating than a good drink.
- 17. BACKDROP The backdrop focused on exhibiting the chosen ten leaders of the world around the copy “Politics is all about Power!”
- 18. MENU Ten world leaders, ten personalities, all translated into ten stunning cocktails. Simple! So when you take that first sip, you will find ringing similarities to those eminent characters. How amazing is that? Every cocktail was unique and well put together so choosing one was a herculean task.
- 19. CUT OUTS The caricature cut outs of the ten political leaders were placed at High Ultra Lounge to create the environment and feel of being high on power. The presence of these life size cut outs generated many laughs and was also perfect for a selfie opportunity.
- 21. EVENT The buzz for the event was heightened all the more when tickets were out for sale for the stand up comedy show by Sundeep Rao and Sorabh Pant. The show was named “Highly Politically Incorrect” and the tickets were sold on bookmyshow.com. It was a complete sell out and the show was a huge success.
- 22. Digital Facebook Posts Creatives Following the theme of Highly Politically Incorrect’, we created a series of Facebook posters that used the leaders of the world, supported by copy such as “Politics is all about Power!”. The rest of the creatives showed ten leaders of the world with a drink in their hand along with a witty copy relating to the same. The details of the event were also shared in these posters.
- 24. Digital Whatsapp/LCD These followed the same treatment as the timeline cover, allowing a strong recall of the social media campaign. Whatsapp Creative
- 25. LCD Creative
- 26. The Result The use of illustrations made the event even more popular due to the funny take on politics mixed with humor. The audience loved the combination of the political leaders and each of them having their own signature drink. 200K Reach 950 Likes 12K Post Clicks
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