2. 30 Content Marketing Ideas in 30 min.
Chris Mowder
Director of Content Marketing
• Degree from Ohio University in
Visual Communications and Advertising
• Worked at The Sun News from 2006 to 2010
• Founded ListenUp Myrtle Beach in 2010
• Hired by Waccamaw Publishers in 2011
4. 30 Content Marketing Ideas in 30 min.
“Content marketing is the technique of
creating and distributing relevant and
valuable content to attract, acquire, and
engage a clearly defined and understood
target audience – with the objective of
driving profitable customer action.”
— Content Marketing Institute
6. Content Marketing is...
• A creative blurring of the line between
journalism and PR/advertising
• Marketing-driven content that mimics editorial
• Telling a story that sells a product or service
• Native advertising, Branded content,
Advertorials, Sponsored content, Brand
journalism, Custom media
30 Content Marketing Ideas in 30 min.
7. 30 Content Marketing Ideas in 30
Content
is King!
30 Content Marketing Ideas in 30 min.
8. 30 Content Marketing Ideas in 30 min.
Content
is King!
...there is no marketing
without content.
9. Why content matters...
• Great content helps your customers make
informed decisions.
• Great content helps turn your customers
into brand advocates.
• Great content helps you get found online.
• Great content doesn’t ever get stale.
30 Content Marketing Ideas in 30 min.
12. You don’t need content
marketing if...
• You have a truly astonishing product
• You have a ton of money to spend on
advertising
• You don’t need to growing your business
• You know every one of your customers
personally
30 Content Marketing Ideas in 30 min.
34. 1. Remember kids...Creating
great content is only half the
The other half is
promoting it.
You should
spend as much
time promoting
your content as
you do writing it.
30 Content Marketing Ideas in 30 min.
35. 2. Depth matters
Text content needs to be a
minimum of 300 words.
Content that is at least
2,000 words tends to rank a
lot higher on Google. Only
aim to do great content.
30 Content Marketing Ideas in 30 min.
36. 3. Don’t expect content to
produce a “direct” return
Indirect benefits of users
consuming your content can
include, higher customer
retention, increase in lead
quality and raised awareness.
30 Content Marketing Ideas in 30 min.
37. 4. Consistency is key.
Not delivering what you’ve
promised can greatly
hamper your content efforts
and quickly turn off
customers. Set a schedule
you can handle.
30 Content Marketing Ideas in 30 min.
38. 5. Be ready to commit.
Often days, weeks or
even months won’t
produce the results
you want. Be
prepared to
maintain a schedule
for a year or more.
30 Content Marketing Ideas in 30 min.
39. 6. Stay conversational
When writing blog posts or
creating videos don’t be
boring or get too
focused on sales. Write/
talk as if you were having
conversation with your
friends.
30 Content Marketing Ideas in 30 min.
40. 7. Don’t be a link whore!
Make sure to link to other
sites in your content.
Be impartial and think
about what will benefit
the reader the most.
30 Content Marketing Ideas in 30 min.
41. 8. Strive to create
“evergreen”
Info that will still be
relevant one or five
years from now will
produce the best
results.
30 Content Marketing Ideas in 30 min.
42. 9. E-mail is not dead...yet.
E-mail is still one of
the most effective
ways to get people to
continually come back
and read your content.
30 Content Marketing Ideas in 30 min.
43. 10. Not all
content is
created equal.
Some content
will produce
better results
for you than
others. Test,
test and test
different types
to see what
appeals to your
audience.
30 Content Marketing Ideas in 30 min.
44. 11. Create
a plan.
Before you
start your
marketing
efforts, you
need a content
calendar.
30 Content Marketing Ideas in 30 min.
45. If you’re lacking
creativity look for ideas
on Facebook, Pinterest,
Storify, LinkedIn or
follow a few hashtags
on Twitter.
12. You don’t have to
reinvent the wheel.
30 Content Marketing Ideas in 30 min.
46. 13. Imitate but don’t duplicate.
The worst content
you can create is
duplicate
content. Regurgitatin
g the same old
information won’t
benefit anyone.
30 Content Marketing Ideas in 30 min.
47. 14. Don’t forget to recycle.
Get the most out of your
content by repurposing
blogs entries into
whitepapers,
instructional videos into
graphics, etc.
30 Content Marketing Ideas in 30 min.
48. 15. Make sure it’s
mobile-friendly.
People aren’t consuming
content just on their
computers or laptops. There
will be an estimated
788 million mobile-only
users by 2015.
30 Content Marketing Ideas in 30 min.
49. MORE...
• Don’t do it
unless you’re
doing it right.
• Outsource work
when necessary.
• Make it
memorable.
• Have fun!
30 Content Marketing Ideas in 30 min.
50. Want to
learn more?
• Quick Sprout -
Quicksprout.com
• Content Marketing Institute -
ContentMarketingInstitute.com
• Convince & Convert -
convinceandconvert.com
• Content Warfare Podcast -
RyanHanley.com
30 Content Marketing Ideas in 30 min.
51. Thank You!
Chris Mowder (@mowder)
chris@interactivitymarketing.com
765-661-1855
30 Content Marketing Ideas in 30 min.
