June 2012
Social Hive is our global hub for a crosspollination of insights and ideas in thedigital space. It‘s all about a highlycol...
About MSLGROUP Social Hive MSLGROUP Social Hiveis the global social media practice of MSLGROUP, pooling150+ dedicated digi...
MSLGROUP Social Hive:150+ dedicated digital advisors based in North America, EMEA and Asia regional hubs
Social & Earned:Powerful Combination                       We are Conversation and Relationship Experts                   ...
SOCIAL      SOCIAL        BUSINESS   ENGAGEMENT DIGITALDESIGN AND  BUILD                        Key Clients         SOCIAL...
Strategy, planning, expertise,SOCIAL                            staffing and execution for                                ...
SOCIALBUSINESSStrategic consulting to help buildSocial Business, Social CRM and                                           ...
DIGITAL DESIGNAND BUILD                                        From Web and mobile sites to Facebook                      ...
SOCIAL INSIGHTS                                                                                                         DI...
PROPRIETARYPLATFORMS                                   MSLGROUP-owned platforms that can be                               ...
Track record for MSLGROUP Social Hive (EMEA) NORDICS                                          NETHERLANDS                 ...
Track record for MSLGROUP Social Hive (Americas) USA                                             CANADA Nominated for Gold...
Track record for MSLGROUP Social Hive (Asia) SINGAPORE                                CHINA                               ...
ContactsStanislasMagniantDirector, MSLGROUP Social Hive, EMEA+33144824572                                          SOCIAL ...
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MSLGROUP Social Hive - Without Cases

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A Short Introduction to our Global Social Media Offering

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  • MSLGROUP Social Hive - Without Cases

    1. 1. June 2012
    2. 2. Social Hive is our global hub for a crosspollination of insights and ideas in thedigital space. It‘s all about a highlycollaborative approach (think beesworking together) to drive a uniqueblend of content that‘s sweet like honey,rich in relevancy, fluid across channelsand deliciously smart.
    3. 3. About MSLGROUP Social Hive MSLGROUP Social Hiveis the global social media practice of MSLGROUP, pooling150+ dedicated digital advisors acrossNorth America, Europe, and Asia,withunrivaled expertise in social media counsel, online PR, CommunityManagment, social media SOCIAL SOCIAL analytics and social media marketing. BUSINESS ENGAGEMENT Social Hive is a strategic and trusted digital advisor to our clients. A pioneer in DIGITAL influencer marketing, word of mouth, DESIGN AND real-time insights and heritage in third BUILD party advocacy. We’re able to cross- pollinate ideas and help our clients in the Conversation Age. SOCIAL PROPRIETARY INSIGHTS PLATFORMS Social Hiveis part of MSLGROUP, PublicisGroupe‘s strategic communications and engagement global network.
    4. 4. MSLGROUP Social Hive:150+ dedicated digital advisors based in North America, EMEA and Asia regional hubs
    5. 5. Social & Earned:Powerful Combination We are Conversation and Relationship Experts Our business is built on 75-years of earned media experience. Our heritage and history is advocacy, relationships and two-way communications. Our strategy and creative teams listen and develop real-time insights, content strategies and engagement tactics, with the ultimate objective of influencing perceptions and conversations. Understanding of Influence While influence and influencers have become buzz words for the industry, we have 15+ years experience in understanding who are the most influential stakeholders, consumers and communities. What are their passions and how to connect with them. Our IMSL, influencer model was a pioneer in this field. Recently, we launched the People‘s Lab, a crowd-sourcing model, and PurPle, which combines the power of social and sharing with enterprise purpose. Our Strategic Role & View of Social Social media naturally permeates every aspect of the communication business (Paid, Owned, Earned). We strongly believe that combining earned media expertise with social media strategies to generate insights, activate engagement and build brand preference is a winning combination for brands and corporate communications the world over. Global Footprint Our agency and heritage is built on hyper-local. We can execute social &earned seamlessly and successfully in 83 countries(especially in the emerging markets).
    6. 6. SOCIAL SOCIAL BUSINESS ENGAGEMENT DIGITALDESIGN AND BUILD Key Clients SOCIAL INSIGHTS
    7. 7. Strategy, planning, expertise,SOCIAL staffing and execution for Social programs and initiatives:ENGAGEMENT   Community management SMO  Social storytelling and brand content  Digital PR  Influencer Relationship Management SOCIAL SOCIAL ENGAGEMENT BUSINESS DIGITAL DESIGN AND BUILD SOCIAL PROPRIETARY INSIGHTS PLATFORMS
    8. 8. SOCIALBUSINESSStrategic consulting to help buildSocial Business, Social CRM and SOCIALSocial Commerce capabilities: ENGAGEMENT Social IQ scorecard to determine organizational readiness and paths for social media adoption SOCIAL within corporate walls BUSINESS PROPRIETARY Social media guidelines and protocols to help PLATFORMS companies engage effectively with their audience via the social web Internal communications strategies to leverage DIGITAL corporate social networks and develop buy-in SOCIAL DESIGN AND and participation among employees BUILD INSIGHTS
    9. 9. DIGITAL DESIGNAND BUILD From Web and mobile sites to Facebook apps and beyond. Expertise, strategy and execution for creating the digital tools that help build and amplify engagement with a client’s audience across the Social Web: SOCIAL  Corporate and brand sites, social web-enabled INSIGHTS platforms, mobile application development for more intuitive, sharable and engaging web and DIGITAL mobile sites  Event Amplifiers Tools and strategies to drivePROPRIETARY DESIGN AND social content around events and launches — PLATFORMS BUILD from product launches to livecasts  Crisis Platforms from dark sites to coordination and collaboration wikis  Social Media Press Releases, next generation SOCIAL SOCIAL press releases and newsletters designed for ENGAGEMENT BUSINESS social sharing
    10. 10. SOCIAL INSIGHTS DIGITAL DESIGN AND BUILD SOCIAL INSIGHTS SOCIAL BUSINESSSocial Media Listening provides invaluable metrics to monitor,measure, and manage your brand on the social web: what is the PROPRIETARY SOCIALvolume of Social conversation around your client or program? What is PLATFORMS ENGAGEMENTyour Share of Voice in targeted communities following a productlaunch? How has consumer sentiment shifted over the course of yourinitiative? Common tools and methodologies across global markets for enterprise-level consumer generated media reputation monitoring and insights gathering Beyond monitoring, our analysts provide critical intelligence for spotting influential brand advocates for outreach and detractors for monitoring and mitigation Social Crisis Monitoring: Staffing and solutions for Social crisis monitoring and mitigation
    11. 11. PROPRIETARYPLATFORMS MSLGROUP-owned platforms that can be client white-labelled to manage and coordinate influencer outreach, leverage the power of crowdsourcing and upgrade your digital PR efforts: Multiloguer Customizable influencer database and campaign management tool that improves outreach and measurable results Learn more People’s Lab Tap the power of collective intelligence with this crowdsourcing platform which enables focus- group community development for idea testing, PROGRAM program input and expertise sharing SOCIAL MEDIA Customizable for clients SERVICES Learn more PROPRIETARY Social Media Newsroom ENTERPRISE Set up in your social media-friendly newsroomSOCIAL MEDIA PLATFORMS for short term events or long term presence: fully SERVICES customizable, optimized for SEO and open graph applications DIGITAL LISTENING DESIGN AND MEASUREMENT BUILD AND INSIGHT
    12. 12. Track record for MSLGROUP Social Hive (EMEA) NORDICS NETHERLANDS FRANCE European Excellence Awards 2011 European Excellence Award 2010 Agency of the Year 2012 - P&G: Best Launch for ―Ariel Fashion Shoot‖ - Internal Communications (Holmes Report) Global SABRE Awards 2011 Digital Communications Award 2011 - Gold and Silver Topcom awards - The Confederation of Swedish Enterprise: - Intranet Best Marketing to Youth for ―The Job Digital Communications Award 2011 Roast‖ - Online Event - The Confederation of Swedish Enterprise: GERMANY Dutch Interactive Awards 2011 Shortlist (top-5) for Platinum SABRE Award German Online Communications Award - Best corporate website Netherlands for the Best Public Relations Campaign in 2011 the World for ―The Job Roast‖ Golden Giraffe 2012 -ING Diba: "Preisradar― EMEA SABRE Awards 2011 - Nominated in the category ―Efficient‖ InternalGerman PR Awards2010 - The Confederation of Swedish Enterprise: - GermanWildliefeFoundation: Best Best Nordic Campaign for ―The Job Roast‖ non profit online campaign for "Lepus - The Confederation of Swedish Enterprise: der Feldhase" Best Digital Product: Podcast/Webcast for EuropeanExcellence Award 2009: ―The Job Roast‖ UK - Web monitoring system Spinn Awards 2011 (Swedish PR award) SABRE 2012 Wahlradar:winner in thercategory - P&G: Silver in Best Consumer Campaign of - Ernst & Young: Finalist – Social "Evaluation" the Year for ―Ariel Fashion Shoot‖ Media Hub BeesSocial Media 2012 SoMe Awards 2012 - P&G: Best use of alternative tools with - Ernst & Young: Winner – ―Best use ―Ariel Fashion Shoot‖ of a SoMe platform‖ for the Prize- ITALY Tagging Challenge The Assorel Award - BP: Shortlisted – ―Best use of a - Giovanni RanaCompany: Project SoMe platform‖ for the Ultimate Stasera da Me (contest) Field Trip
    13. 13. Track record for MSLGROUP Social Hive (Americas) USA CANADA Nominated for Gold Sabre Award 2012 IABC Ovation Award 2011 - Launch of 1930 Mexico Census, - Rogers FIFA World Cup Three Screen Ancestry.com: Multicultural Marketing Program: Media Relations 100K and Nominated for Gold Sabre Award 2012 up - dressbarn Mobile Fashion Club: Retailers Nominated for Gold Sabre Award 2012 - Technology: Software And Services - ID Analytics: A New Look at Fraud Nominated for Gold Sabre Award 2012 - Amstel Light/HUSA: Marketing to Men, Bostons Brewin‗, How Amstel Light Shared a Single Beer with 115 Million People Mobile Marketing Association (MMA) Award 2011 - dressbarn: Best Relationship Building Campaign, 2nd runner up Mobile Marketing Association (MMA) Award 2010 - Direct Response, North America, Maurices: Best Use of Mobile Marketing
    14. 14. Track record for MSLGROUP Social Hive (Asia) SINGAPORE CHINA INDIA Bees Social Media 2010 Bees Social Media 2011 Big Bang Awards 2011 - P&G: Best Relationship with blogs - IKEA: Best Use of Microblogging - Au Bon Pain: Silver Award - Social for Whisper (MSL Singapore) Platform (Eastwei MSL) Media Campaign(Hanmer MSL) IBA 2011 CMO Asia Award 2011 - Singapore Tourism Board: - Mantri: Best Use of Social Media in Distinguished honoree – Stevie: Marketing (Hanmer MSL) Social Media Campaign (Eastwei SABRE Asia-Pac 2011 MSL) - Au Bon Pain: Social Media Digital Media Awards 2011 Campaign(Hanmer MSL) - Singapore Tourism Board: Shortlisted Bees Social Media 2012 TAIWAN in the nomination Travel/Leisure - ebay India: Best use of Social CRM Digital Media Awards 2011 (Eastwei MSL) (Hanmer MSL) - Hong Kong Tourism Board: Bronze in China Digital Media Awards 2011 Travel/Leisure Category (ICL) - IKEA: Winner, ‗Ten Outstanding Case of Chinese enterprise microblog‘ (MSL China) China Digital Media Awards 2011 - STB: Winner, ‗Ten Outstanding Case of Chinese enterprise microblog‘ (MSL China) PR Daily Awards 2012 - Singapore Tourism Board: Nominated in Best Social Media Campaign (MSL China)
    15. 15. ContactsStanislasMagniantDirector, MSLGROUP Social Hive, EMEA+33144824572 SOCIAL SOCIALstanislas.magniant@consultants.publicis.fr BUSINESS ENGAGEMENTGauravMishraDirector, MSLGROUP Social Hive, Asia+8613917434034 DIGITALgaurav.mishra@mslgroup.com DESIGN AND BUILD SOCIAL PROPRIETARY INSIGHTS PLATFORMS

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