Media Technology

1. RESEARCH IN MEDIA
EDT 513
Educational Technology Department,
School of Science and Technology Education (SSTE),
Federal University of Technology, Minna
(c) 2023
Prof. GAMBARI, Amosa Isiaka
E-mail: gambari@futminna.edu.ng
Phone No: +234 803 689 7955
Week 2: Concepts And Background of
Research In Educational Media

2. CONCEPTS AND BACKGROUND OF
RESEARCH IN EDUCATIONAL MEDIA
Week 2

3. What is Research?
• Research as a concept has received so
many definitions from many authors over
the years. This section presents you some
definitions of research. It also gives you
some characteristics of research.

4. Definitions
• According to Olaitan and Nwoke (1988)
“Research generally is a process of findings out
the answer to a problem” (P.I).
• Nwana (1990) also states that research broadly
defined “is a process of finding out the solution to
a problem” (P.I)
•
• Akuezuilo (1993) defines research “as a
systematic and objective search for new
knowledge of the subject of study and/or
application of knowledge to the solution of a novel
problem “(P.L)

5. Cont…
• Nkemakolam (1995) said that is a process
of finding out or generating information for
the solution of problems such that we could
acquire new knowledge and skills which
would place us in better positions to control
over lives and the environment (P,4).

6. What is Educational Media Research?
• According to Kieffer (1965) “media research is the
study of various aspects of educational media
including self-instructional materials and
educational television.” (P. 79).
• The key word in this definition is study. Research in
educational media therefore, can be seen as the
systematic planned, controlled, empirical and
objective study of problems of educational media.
• The question of what constitutes research in
educational media can refer to those empirical
research activities which are focused on the
solutions of an educational media problem.

7. General Classification of Media Research
• Basic Research
• Basic Research is referred as pure or scientific
research.
• Basic research does not involve descriptive
research in which person, objects, things, places,
time, testing, and events are studied.
• The main aim is testing and developing theory and
not for direct practical application or utilization.
• However, we may use findings of basic research to
design and develop a teaching material or media
but we cannot use it to test the effectiveness in the
classroom of such a teaching material or media

8. Applied Research
• Applied research called field research also
uses scientific method of enquiry as basic
research to obtain empirical data that can be
used to solve practical problems that occur in
the field.
• Media researches which compare relative
effectiveness of various types of educational
media with more conventional teaching
approach are applied research

9. Action Research
• Action research focuses on addressing a
problem in a particular local setting. Its
findings are to be validated in terms of its
local applicability, not universal validity.
• Applied research is decision oriented and
action research is effective oriented in their
approaches to provide information for
problem solutions in research in Educational
Media.

10. Categories of Media Research
(i) Comparative effectiveness
(ii) Classroom use research
(iii) Teacher Education media research
(iv) Administration media research
(v) Production design media research
(vi) Testing Media Research
(vii) Economics of Media Utilization
(viii)The new Information Communication
Technologies (ICT) Media Research

11. Importance of Research in Educational
Media
• Kieffer (1965), said. First, media research is
important to educational improvement.
• Secondly, research is vital in developing new
methods and techniques to meet the critical
educational problems,
• Thirdly, research is important in determining the role
of the teacher in the never – ending struggle for
creativity in learning and teaching besides,
education is a process, not an event, and with each
passing generation research evidence adds to the
knowledge necessary for its improvement. (P.90)

12. Importance of Media Research to Teachers
• Educational media researches can give the
teachers of today insight into effective methods and
techniques which will give positive direction to
teacher’s creative energies.
• Media research findings will create awareness, the
role and contribution expected of the teachers while
using various educational media.
• results of educational media research can be of
great assistance in the selection of the most
appropriate educational media for specific learning
tasks

13. Importance of Educational Media Research
to School Administrators
• The School Administrators need up-to-date information
on media research findings concerning the
effectiveness of various educational media and the
interest and ability of teachers to use them under
optimal conditions.
• media research findings and the trends which they have
established concerning organization of the school
curriculum and the impact of automation and technology
on educational theory and practice,
• knowledge of media research will help the School
Administrator to provide ICT facilities and sponsor
teachers for in-service training, to obtain media
utilization skills that will cut across the subject areas.

14. Importance of Research to media Design
Specialist
• Educational media research findings dealing
with media product design with a backlog of
techniques on production of educational
media

15. Importance of Research on Media to You
• A knowledge of the types and content of
various educational media research findings
will provide you an understanding of the state
of the art