This presentation contains brief about the history of sustainable development, sustainable production, sustainable requirement, what should be the road map of sustainability for an organization and what are basic tools to use sustainability in organizational marketing
2. Sustainable
Development
A brief overview on the sustainable development progress.
History
01
Product & Process sustainability.
Sustainable Production
02
Outlook of brands sustainability expectations.
Sustainable Requirements
03
Long term sustainable strategies for an organization.
Sustainable Roadmap
04
Keys to present corporate sustainability.
Sustainable Marketing
05
4. Meeting the needs of present
generation without
compromising the ability of
future generations to meet their
own needs.
WHAT IS SUSTAINABILITY?
By United Nations
5. 3 PILLARS OF SUSTAINABILITY.
ECONOMIC DEVELOPMENT
SOCIAL PROGRESS
ENVIRONMENTAL
RESPONSIBILITY
6. A book written by
Rachel Carson on
ecological degradation.
Silent Spring
Agenda 21.
Agreement on climate
change convention
Earth Summit
Agenda 2030
17 UN Goals on
sustainable
development
Sustainable
Development
Goals
First UN Conference
on human environment.
Stockholm
Convention
8 MDGs by UN
supposed to be
achieved by 2015.
Millennium
Development
Goals
1962 1992 2020
1972 2000
A BRIEF OVERVIEW ON THE SUSTAINABLE
DEVELOPMENT PROGRESS.
9. Sustainable production can be defined as the product
made of raw material with least environmental impact
and the production process should be of low Socio-
economic and environmental effects.
Sustainable
Production
• Non-polluting
• Conserving of energy and natural resources
• Economically viable
• Safe and healthful for workers, communities, and
consumers
• Socially and creatively rewarding for all working people
10. Product Sustainability
Selection of product accessories which are safe
for human and environment
Product Component
Use biodegradable, reusable and
recyclable packaging.
Eco Friendly Packaging
Raw material which
use less natural
resources and naturally
grown.
Sustainable Fiber
Usage of dyes and chemicals
which are list as safe
Green Chemistry
A B
C D
11. Process Sustainability
Selection of product accessories which are safe
for human and environment
Workers Well Being
Use biodegradable, reusable and
recyclable packaging.
Less Water Consumption
Raw material which
use less natural
resources and naturally
grown.
Less Energy
Usage of dyes and chemicals
which are list as safe
Less Chemical
A B
C D
13. Brands Sustainable Goals
• IKEA suppliers to use
100% renewable
electricity by 2025,
and reach 100%
renewable energy by
2030.
• 5% water Efficiency
YoY
• Sustainable wages in
supplychain
• Avoid 1 Gigaton of
GHG from global
value chain by 2030
• Use 100% Recyclable,
reusable &
compostable
packaging by 2025
• Make responsible
recruitment by 2026 to
promote human
dignity
• 30% reduction in GHG
w.r.t baseline of 2017
by 2030.
• Improved 15% of
water by 2022
15. Climate Road Map 2030
2030
2026
2022
2024
2028
• To produce 30% overall
energy from renewable
source.
• To cut half of our GHG
Emission w.r.t our baseline.
• 15% reduction in energy
consumption.
• 5% reduction in scope 3
emissions
• Produce 50% electricity
through renewable source.
• Eliminate all ODS
substances from our
operations
• To eliminate all
refrigerants with Global
Warming Potential (GWP)
• Shift all internal transport
on electricity
• 20% electrical energy
through renewable source.
• 5% reduction in energy
consumption
17. Sustainable Marketing
Partnership with International
NGOs & Institutes.
Use the Social Media Power in
most efficient way.
Keep the customer engaged with your Sustainable actions.
Involve Local Stakeholders.
Organizations Website.