5 Key Takeaways from Formstack's 2014 Form Conversion Report

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Formstack's new Form Conversion Report displays benchmark findings from more than 400,000 online form users. Get data on the highest-converting form types, submit buttons, industries and more. This Slideshare presentation features the 5 biggest takeaways from the report and how you can apply them to your digital marketing efforts.

Marketing

@formstack
Download it now:
http://bit.ly/FormReportSlide
5 Key Takeaways from the
2014 Form Conversion
Report

@formstack
• Analysis of 400,000+ user accounts
spanning nine industries
• Benchmark findings on conversion
rates for industries, types of forms,
and more
2014 Form Conversion Report

@formstack
Here’s what you
need to know:

@formstack
Changing One Word Can Increase
Conversions Up To 250%

@formstack
• Clear, focused submit buttons
• For example, “Submit Registration” can
convert more than twice as much as
“Submit Form.”
Changing One Word Can Increase
Conversions Up To 250%

@formstack
Strategic
Form
Promotion
Times Exist

@formstack
• Most forms are completed around 1
p.m.
• Marketers can leverage this data to
create strategic promotion efforts.
Strategic Form-Promotion
Times Exist

@formstack
Long Forms
Can
Capture High
Responses

@formstack
• High conversion rates on long forms
are possible.
• Surveys average 21 fields but capture
a 21% response rate.
• When creating a longer form, provide a
clear benefit to users.
Long Forms Can
Capture High Responses

@formstack
Forms Need a Strong
Value Proposition

@formstack
• Surveys, contests, and event
registrations convert the highest traffic.
• Perks give users a reason to complete
your form.
• Think about your data collection. Are
there creative ways you can capture
the same information?
Forms Need a Strong
Value Proposition

@formstack
• A different study reported a 2% web
conversion rate for nonprofits. The
Form Conversion Report reports a 15%
conversion rate for nonprofits.
• If you are struggling with web
conversions, including forms can boost
your engagement.
Focused Analysis Provides
Valuable Insight

@formstack
• Zeroing in such a specific aspect of
web conversions makes the Form
Conversion Report invaluable for
marketers who want to get the most out
of online engagement.
Focused Analysis Provides
Valuable Insight

@formstack
1. Changing One Word Can Increase
Conversions Up To 250%
2. Strategic Form Promotion Times Exist
3. Long Forms Can Capture High Responses
4. Forms Need a Strong Value Proposition
5. Focused Analysis Provides Valuable
Insight
Formstack’s 2014
Form Conversion Report

@formstack
To read the entire report, download it for
free now.
http://bit.ly/FormReportSlide
Formstack’s 2014
Form Conversion Report

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5 Key Takeaways from Formstack's 2014 Form Conversion Report

1. @formstack Download it now: http://bit.ly/FormReportSlide 5 Key Takeaways from the 2014 Form Conversion Report

2. @formstack • Analysis of 400,000+ user accounts spanning nine industries • Benchmark findings on conversion rates for industries, types of forms, and more 2014 Form Conversion Report

3. @formstack Here’s what you need to know:

4. @formstack

5. @formstack Changing One Word Can Increase Conversions Up To 250%

6. @formstack • Clear, focused submit buttons • For example, “Submit Registration” can convert more than twice as much as “Submit Form.” Changing One Word Can Increase Conversions Up To 250%

7. @formstack

8. @formstack Strategic Form Promotion Times Exist

9. @formstack • Most forms are completed around 1 p.m. • Marketers can leverage this data to create strategic promotion efforts. Strategic Form-Promotion Times Exist

10.

11. @formstack Long Forms Can Capture High Responses

12. @formstack • High conversion rates on long forms are possible. • Surveys average 21 fields but capture a 21% response rate. • When creating a longer form, provide a clear benefit to users. Long Forms Can Capture High Responses

13.

14. @formstack Forms Need a Strong Value Proposition

15. @formstack • Surveys, contests, and event registrations convert the highest traffic. • Perks give users a reason to complete your form. • Think about your data collection. Are there creative ways you can capture the same information? Forms Need a Strong Value Proposition

16.

17. @formstack • A different study reported a 2% web conversion rate for nonprofits. The Form Conversion Report reports a 15% conversion rate for nonprofits. • If you are struggling with web conversions, including forms can boost your engagement. Focused Analysis Provides Valuable Insight

18. @formstack • Zeroing in such a specific aspect of web conversions makes the Form Conversion Report invaluable for marketers who want to get the most out of online engagement. Focused Analysis Provides Valuable Insight

19. @formstack 1. Changing One Word Can Increase Conversions Up To 250% 2. Strategic Form Promotion Times Exist 3. Long Forms Can Capture High Responses 4. Forms Need a Strong Value Proposition 5. Focused Analysis Provides Valuable Insight Formstack’s 2014 Form Conversion Report

20. @formstack To read the entire report, download it for free now. http://bit.ly/FormReportSlide Formstack’s 2014 Form Conversion Report

5 Key Takeaways from Formstack's 2014 Form Conversion Report

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