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How to Create a Lead
Conversion Machine
A WEBINAR BY
AND
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads2
Formstack is a lead cap...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads3
Join the conversation o...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads4
Jamie Bradley Andrew Cl...
5 How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads
The Marketing Funnel
S...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads6
SEOPaid Search
Social M...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads7
1%
99%
10%
90%
1% of 1,...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads8
Conversion is Key
ENGAGE
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads9
Offer Content Talk to S...
10 How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads
Attract
Engage
Captur...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads11
CONVERT
96
4
Will come...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads12
If offer is good, opti...
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Analyze & Attribute
AN...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads14
What does it do?
ANALY...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads15
ANALYZE & ATTRIBUTE
Go...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads16
ANALYZE & ATTRIBUTE
Le...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads17
ANALYZE & ATTRIBUTE
Le...
How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads18
NURTURE
Nurture
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Questions?
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How to Create a Lead Conversion Machine

3,605 views

Published on

In this webinar, you will learn:

1 - Why lead attribution is so important
2 - How to nurture your prospects to the final sale
3 - Lead segmentation best practices
4 - How to personalize your messaging for every lead

Published in: Marketing
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How to Create a Lead Conversion Machine

  1. How to Create a Lead Conversion Machine A WEBINAR BY AND
  2. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads2 Formstack is a lead capture and conversion software that helps marketing teams convert online traffic into revenue.
  3. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads3 Join the conversation on Twitter! • @formstack #collectleads • This webinar is being recorded and will be emailed to registrants.
  4. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads4 Jamie Bradley Andrew Clark Andrew is the Product Marketing Manager at Formstack. Jamie is the Content Marketing Strategist at Emma @jamiebradley @iamandrewclark
  5. 5 How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads The Marketing Funnel SEO, paid search, ads, etc. Pique interest with compelling content Collect information for further engagement Continue to keep their interest, prep for close Turn your lead into a customer! Attract Engage Capture Close Nurture
  6. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads6 SEOPaid Search Social Media Content Marketing Display Ads Guest Content Referral Traffic PR Email Marketing ATTRACT
  7. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads7 1% 99% 10% 90% 1% of 1,000 10% of 300 ENGAGE
  8. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads8 Conversion is Key ENGAGE
  9. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads9 Offer Content Talk to Sales ENGAGE
  10. 10 How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads Attract Engage Capture Close Nurture The Moment of Truth! CONVERT
  11. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads11 CONVERT 96 4 Will come back Gone forever 96% of Visitors who don’t convert the first time never will - WordStream
  12. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads12 If offer is good, optimize your form. Three things: Make it easy Focus on content, not style Test and analyze CONVERT
  13. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads13 Analyze & Attribute ANALYZE & ATTRIBUTE
  14. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads14 What does it do? ANALYZE & ATTRIBUTE Know where your leads are coming from Determine which efforts drive leads and which do not Optimize your spend and get exponential results
  15. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads15 ANALYZE & ATTRIBUTE Google Analytics
  16. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads16 ANALYZE & ATTRIBUTE Lead Attribution
  17. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads17 ANALYZE & ATTRIBUTE Lead Attribution
  18. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads18 NURTURE Nurture
  19. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads19
  20. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads20
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  44. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads44
  45. How to Create a Lead Conversion Machine @emmaemail | @iamandrewclark | @formstack | #collectleads45 Questions?

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